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Coleman Natural Foods Announces Unprecedented Conservation Program; Decade-Long 20 Million Tree Planting Challenge with U.S. Forest Service, American Forests and American Farmland Trust.


WASHINGTON -- Coleman Natural Foods, the largest natural meat company in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , announces today an unprecedented decade-long conservation program, "The Coleman Eco-Project 2015," to address the critical need to restore America's forests and protect U.S. working farms and ranches.

Serving as a catalyst, Coleman is forming a creative working partnership with the U.S. Forest Service and two conservation non-profit organizations: American Forests American Forests is a nonprofit conservation organization that promotes healthy forests and urban tree planting.

The organization was established in 1875 as the American Forestry Association, by physician/horticulturist John Aston Warder and a group of like-minded citizens
 (AF) and American Farmland Trust American Farmland Trust (AFT) is an organization founded to preserve farmland in the United States and to promote sustainable farming practices.

Farmers and ranchers founded AFT in 1980, partly in response to the 1979 report of the National Agricultural Lands Study, titled
 (AFT).

The Eco-Project 2015 was launched with Coleman's commitment to plant 1 million trees and a challenge to companies and individual citizens to help plant 9 million more trees. As a primary partner, the U.S. Forest Service will match each tree planted by Coleman, its retailers and customers for a total of 20 million trees. Trees will be planted in every state throughout the country. In addition, education and training programs to protect 100 million acres of working farms and ranches also will be undertaken.

Mel Coleman, Jr., Chairman, Coleman Natural Foods, whose vision inspired the initiative is challenging America to join him and the Coleman partners, the U.S. Forest Service, American Forests and American Farmland Trust by contributing to the "Mel Coleman, Jr., 20 Million Tree Challenge," a key component of the Coleman Eco-Project 2015.

Joining Coleman executives in Washington, D.C., at the Whitten Building on the Washington Mall This article is about a shopping center in Pennsylvania. For the National Mall in Washington, DC, see National Mall.

Washington Mall is an ailing enclosed shopping mall located in South Strabane Township, Washington County, Pennsylvania, just outside the
 in the ceremonial planting of the first of 20 million trees today: Mike Johanns Michael Owen Johanns (born June 18, 1950) is an American Republican politician. A former Governor of Nebraska, he served as the 28th U.S. Secretary of Agriculture. He was the fourth Nebraskan to hold the position. , Secretary, United States Department of Agriculture United States Department of Agriculture (USDA),
n.pr established in 1862, USDA is responsible for the safety of meat, poultry, and egg products. It conducts ongoing research in areas from human nutrition to new crop technologies and also helps ensure open
; Sally Collins, Deputy Chief, USDA USDA,
n.pr See United States Department of Agriculture.
 United States Forest Service “USFS” redirects here. For the figure skating organization, see U.S. Figure Skating.

The USDA Forest Service is an agency of the United States Department of Agriculture that administers the nation's national forests and national grasslands.
; Dana York, Associate Chief, USDA Natural Resources Conservation Service; Andrew Johnson, Nez Perce Tribal Executive Committee Chairman; Debra Gangloff, Executive Director, American Forests; and Douglas P. Wheeler, Chairman, American Farmland Trust.

"We've undertaken our land-based eco-system program to improve and preserve our environment," said Mel Coleman, Jr. "This challenge is on behalf of today's generation of Americans and for many more generations to follow," he said.

"We care about more than just selling our products. The Coleman family and company have always been dedicated to preserving the environment. We sincerely hope others throughout the country will join us to reach our 20 million tree planting goal," Coleman added.

This year natural/organic and conventional grocery retailers Wild Oats Markets Wild Oats Markets is the operator of natural foods stores and farmers markets in North America. The stores offer dry grocery, meat, poultry, seafood, dairy, frozen, prepared foods, bakery, vitamins and supplements, health and body care, and household items. , Dorothy Lane Markets, Knowlan's, the Mid-Atlantic and North Atlantic regions of Whole Foods Markets and select A&P stores will display a tear pad with a UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org).  code that will permit customers to make a one-dollar contribution at each store checkout to the Coleman Eco-Project 2015. A tree will be planted for each dollar contribution made to the challenge and matched by the U.S. Forest Service. A Coleman product purchase is not required and Coleman contributions to the project are not contingent on Adj. 1. contingent on - determined by conditions or circumstances that follow; "arms sales contingent on the approval of congress"
contingent upon, dependant on, dependant upon, dependent on, dependent upon, depending on, contingent
 sales. Other retailers from coast-to-coast are also planning to participate in the program.

The U.S. Forest Service will plant the trees with the resources provided by American Forests. Funds can be contributed to the Coleman Eco-Project 2015 at: www.americanforests.org or by a link from www.colemannatural.com.

About Coleman Natural Foods

Coleman Natural Foods, headquartered in Golden, Colorado The City of Golden is a home rule municipality that is the county seat of Jefferson County, Colorado, United States. Golden lies along Clear Creek at the eastern edge of the foothills of the Front Range of the Rocky Mountains. , is the largest natural meat company in the United States, with its products sold at more than 1,650 stores nationwide. For more information visit www.colemannatural.com.

About the USDA Forest Service

Established in 1905, the Forest Service is an agency of the U.S. Department of Agriculture. The Forest Service manages public lands in national forests and grasslands. The Forest Service is also the largest forestry research organization in the world, and provides technical and financial assistance to state and private forestry agencies. For more information visit: www.fs.fed.us.

About American Forests

American Forests helps people improve the environment with trees and forests. A world leader in tree planting for environmental restoration, AF is a pioneer in advancing the science and practice of urban forestry and a primary communicator of the benefits of trees and forests. American Forests helps people identify, recognize and preserve their special trees, and its community-based initiatives help people plan and implement local actions to restore and maintain healthy ecosystems and communities. American Forests is on the World Wide Web at: www.americanforests.org.

About American Farmland Trust

American Farmland Trust is a national nonprofit organization Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 working on the local, state and national levels to promote conservation on productive farm and ranch lands. AFT works with communities and individuals to protect the best land, plan for growth with agriculture in mind and keep the land healthy. As the nation's leading advocate for farm and ranch land conservation, AFT has helped ensure that more than one million acres remain bountiful and productive. For more information, visit: www.farmland.org.
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Publication:Business Wire
Date:Apr 29, 2005
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