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Coleman Natural Foods Announces New All Natural Product Line to Meet Conventional Grocery Retailer Needs.


GOLDEN, Colo. -- Coleman Natural Foods, the largest natural meat company in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , announces today that it is offering a new line of all natural beef, poultry poultry, domesticated fowl kept primarily for meat and eggs; including birds of the order Galliformes, e.g., the chicken, turkey, guinea fowl, pheasant, quail, and peacock; and natatorial (swimming) birds, e.g., the duck and goose. , lamb, pork pork, flesh of swine prepared as food, one of the principal commodities of the meatpacking industry. Pork has long been a staple food in most of the world, although religious taboos have limited its use, especially among Jews and Muslims.  and sausage sausage, food consisting of finely chopped meat mixed with seasonings and, often, other ingredients, all encased in a thin membrane. Although sausages were made by the ancient Greeks and Romans, they were usually plain and unspiced; in the Middle Ages people began to  products to the conventional grocery channel. The new "Coleman Purely Natural" line will be offered in dedicated natural meat sections within conventional grocery stores across the country.

As the natural and organic category continues to grow faster than any other area within the grocery store, Coleman is committed to fulfilling the needs of both the retailers and consumers. The "Coleman Purely Natural" case set provides consumers with a trusted brand name and the highest standards in the industry to fulfill ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 all their natural and organic meat needs. The 4'-6'-foot merchandised case set allows retailers to offer shoppers a full variety of natural and organic meat products while adding the convenience of having Coleman create and manage the entire case set for them.

"The entire food industry is undergoing some of the most profound changes in its history. In recent years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 demand for premium natural foods has grown at an incredible rate," Mel Coleman Jr., Chairman, Coleman Natural Foods said.

Coleman is the recognized leader in the natural and organic meat industry and its unique approach to the conventional grocery market is proving that a natural and organic meat section will now become a popular destination for many more consumers. Coleman research confirmed that consumers are undergoing significant life changes that have caused them to rethink re·think  
tr. & intr.v. re·thought , re·think·ing, re·thinks
To reconsider (something) or to involve oneself in reconsideration.



re
 their current food and eating habits and seek all natural and organic products.

"Many of the largest grocers today are interested in providing premium natural and organic foods to shoppers in an easy-to-find location with a broad selection of products. The Coleman Purely Natural brand meets the needs of grocers and consumers alike. We are partnering with retailers to grow with the changing needs of today's consumers," Coleman, Jr. said.

"While today's consumers are interested in both the quality and taste, greater numbers are increasingly concerned about the use of antibiotics Antibiotics Definition

Antibiotics may be informally defined as the subgroup of anti-infectives that are derived from bacterial sources and are used to treat bacterial infections.
 and hormones Hormones
Chemicals produced by glands in the body that circulate in the blood and control the actions of cells and organs. Estrogens are hormones that affect breast cancer growth.

Mentioned in: Breast Cancer, Hypoparathyroidism
," Jeff Tripician, Coleman Natural Foods, Vice President, Chief Marketing Officer said. "Coleman Purely Natural is committed to the highest standard for all natural and organic products. We are seeking new ways to bring our customers greater value, quality and service," Tripician added.

"Consumers are looking to eat healthier, and as there is more and more dialogue about the concerns of hormones and antibiotics. Consumers are turning to the natural food industry for answers. By offering various all-natural protein options at conventional grocery stores we are presenting consumers with a truly natural meat option/alternative much like the choices they have in the produce and dairy areas of the store," Tripician said.

Coleman will offer its new line at conventional grocery stores under the Coleman Purely Natural Products brand name. The company will continue to offer its popular all natural and organic products into the natural channel under the following brands: Hans' All Natural; Rocky the Range Chicken; Rocky Jr. (R); Rosie the Organic Chicken; and Coleman Natural Meats.

About Coleman Natural Foods

Coleman Natural Foods, headquartered in Golden, Colorado The City of Golden is a home rule municipality that is the county seat of Jefferson County, Colorado, United States. Golden lies along Clear Creek at the eastern edge of the foothills of the Front Range of the Rocky Mountains. , is the largest all natural meat company in the United States. For more information: www.colemannatural.com.
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Publication:Business Wire
Date:Apr 26, 2005
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