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Coleman Named Senior Vice President, Global Publisher of Reader's Digest.


PLEASANTVILLE, N.Y.--(BUSINESS WIRE)--Oct. 3, 1997--Gregory G. Coleman, 43, has been promoted to senior vice president of The Reader's Digest Reader's Digest

U.S.-based monthly magazine. Founded by DeWitt and Lila Wallace, it was first published in 1922 as a digest of articles of topical interest and entertainment value condensed from other periodicals.
 Association, Inc., (NYSE NYSE

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) and worldwide publisher of Reader's Digest magazine, effective immediately.

He had been publisher of the U.S. edition of Reader's Digest and vice president and general manager of four specialty publications Specialty Publications is an American publisher of gay erotic material. Their 'Men' Magazine has been the #1-selling gay male erotic magazine for over 25 years.[1] Magazines
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 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. : American Health for Women, The Family Handyman, New Choices: Living Even Better After 50 and Walking. Coleman now also adds responsibilities for 47 international editions of Reader's Digest magazine, published in 19 languages. Global circulation of Reader's Digest is about 28 million. Combined circulation of the special interest magazines is about 3 million.

Coleman will continue to report to Marcia Lefkowitz, president of Reader's Digest U.S.A., and also will report to John Bohane, president of International Operations.

As part of his new responsibilities, Coleman will help launch new editions of Reader's Digest around the world, as well as acquire and develop new magazines. Since 1990, Reader's Digest has launched editions in Russia, Hungary, the Czech Republic, Poland, Thailand and Slovakia. Reader's Digest added Walking magazine to its stable of publications in March 1997.

Coleman joined Reader's Digest in 1990 as group publisher of the company's U.S. special interest magazines. He was named publisher of Reader's Digest in 1991. He became vice president and general manager of the U.S. magazine group and publisher of U.S. Reader's Digest in 1995. He is also chairman of the company's Global Advertising Council.

Before joining Reader's Digest, he was vice president and national sales manager of Woman's Day, part of CBS (Cell Broadcast Service) See cell broadcast. , Inc. He served two years with Diamandis Communications, where he was founding publisher of Memories magazine. He is president of the Magazine Publishers Association and a board member of the Advertising Council. Coleman received his bachelor's degree from Georgetown University in 1976 and attended a master's program at New York University New York University, mainly in New York City; coeducational; chartered 1831, opened 1832 as the Univ. of the City of New York, renamed 1896. It comprises 13 schools and colleges, maintaining 4 main centers (including the Medical Center) in the city, as well as the . He and his family live in Huntington, N.Y.

The Reader's Digest Association, Inc. is the preeminent global publisher and direct marketer of distinctive products that inform, enrich, entertain and inspire people of all ages and cultures around the world.

The corporation reported revenues of $2.8 billion for the fiscal year ended June 30, 1997. Reader's Digest magazine accounted for 26 percent of worldwide revenues and the special interest magazines for 3 percent. Global headquarters is in Pleasantville, N.Y.

CONTACT: Reader's Digest, Pleasantville

Lesta Cordil, 914/244-5161
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 3, 1997
Words:413
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