Coleman Deploys Mondosoft's Search Solution for Online Branding; Mondosoft's Site Search Enhances Consumer Experience with Online Marketing Tool.COPENHAGEN, Denmark & PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif. -- Mondosoft, a pioneer in Enterprise Search and Behavior Analytics, today announced that The Coleman Company This article is about the Coleman Company, suppliers of recreational equipment. For other uses of the word Coleman, see Coleman (disambiguation) Coleman Company, Inc. is a company that makes camping gear. It was founded by W. C. , Inc. has fully deployed MondoSearch on its web site www.coleman.com as a key component to Coleman's marketing strategy of increasing brand awareness by providing rich product information and customer support. Mondosoft's site search solution helps Coleman meet the primary objective of its web site: deliver an online marketing tool that promotes the valuable Coleman brand, in complement with its overall marketing strategy and leveraging its advertising campaigns. Coleman.com is an online marketing presence featuring a rich product catalogue as well as content including technical support, expert info, instruction manuals and dealer locations. For its site search solution Coleman required a tool that worked as a database look-up, and that would also index and return such unstructured content as press releases, checklists and product support questions. MondoSearch met Coleman's infrastructure requirements, and also fit into the site's existing SQL server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. database environment. "With MondoSearch we deliver the information that we know people want, when they want it, efficiently and quickly," commented Heath Brady, Senior Open Systems Developer at Coleman. "Further, we have achieved our goal of understanding the behavior of people who visit the site, thanks to BehaviorTracking. For example, we can now see the top ten search terms visitors are using and adjust the site so that even incorrect spelling pulls the desired search result." Coleman was able to rapidly and effectively deploy feature-rich search and then determine whether the search was successful thanks to BehaviorTracking, Mondosoft's bundled search analytics application included with MondoSearch. The Mondosoft search engine allows results on the thousands of products presented on coleman.com to be refined so certain products and product lines have priority in search results. The site is subject to continuous optimization Continuous optimization is a branch of optimization in applied mathematics. As opposed to discrete optimization, the variables used in the objective function can assume real values, e.g., values from intervals of the real line. and shows excellent results: MondoSearch currently returns links for 87% of searches on the site, and site search results show that nearly 100% of visitors click on the links provided. Beyond search and categorization functions, MondoSearch allows Coleman to optimize search results to drive marketing initiatives, such as special seasonal promotions. This season, Coleman has been promoting tents in a national TV advertising spot and in synchronous Refers to events that are synchronized, or coordinated, in time. For example, the interval between transmitting A and B is the same as between B and C, and completing the current operation before the next one is started are considered synchronous operations. Contrast with asynchronous. banners on coleman.com, and has programmed MondoSearch so that when a visitor types "TENT," a banner appears that mimics the TV ad and brings them to the "TENTS" section on the site. The Coleman Company Inc. is the world's leading manufacturer of camping and outdoor recreation products and offers a wide range of products available at sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport stores, mass merchants, hardware, home centers and food and drug stores across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada and more than 100 other countries around the world. About Mondosoft Mondosoft pioneers, licenses and hosts technology for companies who use web sites to improve sales or communications with customers, partners and prospects. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , MondoSearch(TM), is an advanced, multi-lingual search engine adopted by 1,800 customers worldwide. BehaviorTracking(TM) and InformationManager(TM), provide site managers with the most actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. data analytics available to fine-tune search. Mondosoft was founded in 1998, and has dual headquarters in Copenhagen, Denmark and Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. . Mondosoft customers include Belkin Corporation, Bosch, Coleman, FranklinCovey, Lawson Software (Lawson Software, St. Paul, MN, www.lawson.com) A software company that specializes in ERP for vertical markets including health care, retail, public sector, professional and financial services. , Maersk, Overnight Transportation, Shell Oil, Siemens, The Vatican Holy See and United Technologies. For further information, please visit www.mondosoft.com. |
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