Coleman Camps Out With ForeSee Results to Measure Online Satisfaction.ANN ARBOR, Mich. -- ForeSee Results today announced they are working with The Coleman Company, Inc. (www.coleman.com), the leading manufacturer of outdoor gear and equipment to measure and improve online customer satisfaction. Using a proprietary measurement tool based on the methodology of the University of Michigan's American Customer Satisfaction Index The American Customer Satisfaction Index (ACSI) is a leading indicator of consumer behavior, measuring the satisfaction of consumers across the U.S. economy. The ACSI interviews approximately 80,000 Americans annually and asks about their satisfaction with the goods and (ACSI ACSI Association of Christian Schools International ACSI American Customer Satisfaction Index ACSI Association Canadienne des Sciences de l'Information (French) ACSI American Communications Services, Inc. ), ForeSee Results assesses the satisfaction of website visitors - both overall and by distinct audience segments. ForeSee Results also helps Coleman pinpoint which areas of the website (like navigation, search, content, etc.) are most important in driving key future behaviors, such as repeat purchases and purchases through other retail channels. "Working with ForeSee Results helps us keep track of what our customers want and need from our website," said Colleen Pate, Director of Web Marketing and Consumer Research at The Coleman Company, Inc. "The web is a key component of our multichannel strategy, so it's critical that we understand how our customers' satisfaction impacts their likelihood to buy online or from one of our dealers, recommend the site, or return to the site." "Coleman puts so much time and attention into offering innovative, high-quality products, that going the extra mile to satisfy customers online is a natural extension of their commitment to meeting their customers' needs," said Larry Freed, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ForeSee Results. About ForeSee Results ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as return site visits and referrals. Clients include: Cabela's, Danskin, Eastern Mountain Sports Eastern Mountain Sports (or EMS) is an outdoor apparel and equipment retailer in the U.S. Northeast. It is headquartered in Peterborough, New Hampshire. EMS sells outdoor equipment and clothing from brands like The North Face and Merrell, and also their own, , Finish Line and the NHL NHL Non-Hodgkin's lymphoma, see there , among many others. ForeSee Results, a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , is located in Ann Arbor, Michigan  “Ann Arbor” redirects here. For other uses, see Ann Arbor (disambiguation). Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. and on the web at www.ForeSeeResults.com. About The Coleman Company, Inc. The Coleman Company, Inc. is an international leader in the innovation and marketing of outdoor products, including its legendary lanterns, as well as stoves, tents, sleeping bags, backpacks, coolers, furniture and grills. Its products are sold and used all over the world. Coleman embraces its leadership role as an advocate for the outdoors, contributing to outdoor causes and inspiring people to get outside. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Jarden Corporation, and can be found online at www.coleman.com. |
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