Cole Valley Software expands the 'MarketEase Suite' of Products; Next Generation in Relationship Management Software.

Business Editors/Hi-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 9, 2000

Cole Valley Software announced today it will change the way professional service firms manage relationships with the release of its new "MarketEase Suite" of products.

"MarketEase Suite" is the future of firm-wide relationship management that brings ease of use, power, and flexibility to any business.

"MarketEase Suite" will now include a Web-based version of its popular database and applications that synchronize with contact management systems and integrate e-mail and word processing applications. Cole Valley Software will unveil its new offerings at LawNet 2000, August 29 - September 1 in Palm Springs, California.

"This is the step that our clients have been waiting for, because this not only allows users access to the system from the Internet, but also from directly within most standard office applications," said Jeff Reade, President and Founder of Cole Valley Software. "Now users can utilize one integrated system for contact and relationship management firm wide, without special training, since Microsoft Outlook and the Internet can act as their data entry and retrieval vehicles."

Available Q4, Cole Valley's web product, WebME (Web MarketEase), offers n-tier architecture while avoiding the ASP/COM server overhead inherent in similar products. In addition, WebME includes XML support (client and server side) for enhanced data access and flexibility beyond HTML.

For these reasons, Cole Valley will eclipse the competition with a Web version that is scalable to meet the needs of any firm and portable to any server platform (NT, UNIX, etc.).

"When we consider corporate needs, the challenge is to deliver a web solution that will grow with the firm and does not bind the client to any particular platform," said Reade. "To avoid imposing unnecessary hardware costs, we have designed a web solution that will handle more concurrent users per server while maintaining optimum performance, a notion that is overlooked in many web products."

The Market Ease suite also includes ConnectME, a low cost, lite-client application that allows read-only access to the MarketEase database through word processing or e-mail applications and SynchME, an application the synchronizes MS Outlook with MarketEase. These new additions add depth of choice for clients that are seeking easy-to-use and cost-effective desktop alternatives.

Rather than requiring firms to change user behavior, Cole Valley can leverage the firm's existing resources by providing valuable contact information through applications with which the user is already familiar.

For smaller firms, Cole Valley is also offering a work group version of MarketEase, either for a single user or five users. "We see this as a strong offering to small and medium sized businesses (SMB), which have not traditionally had access to high-powered contact and relationship management in the past," Reade says.

"We want our solution to fit the client's needs. The client has options for a MarketEase deployment that allows the firm to design a system that addresses their unique infrastructure and is extremely cost effective. Cole Valley will continue to experience success with the understanding that our clients drive our innovation." Reade Says.

About Cole Valley Software

Since 1991, Cole Valley Software has served the legal and accounting professions by delivering fully integrated firm-wide marketing automation. Today, Cole Valley offers an RDBMS based contact management and marketing solution designed to integrate seamlessly with most accounting, human resource, database and office applications.

Its turnkey solutions enable firms to manage contact data, events, activities, and projects/matters while providing the functionality to use this "business intelligence" to conduct strategic marketing activities. Cole Valley offers the complete solution - fully integrated software that leverages the functionality and usability of your existing applications.

In so doing, Cole Valley Software delivers a tool for profitable client base management and a means to achieve the competitive edge.

Cole Valley's clients are dynamic, innovative organizations seeking service and technology. Cole Valley successfully serves several industries - legal, accounting, financial services, healthcare, education, and entertainment - where it delivers quality software solutions and professional service.

Cole Valley's "clientcentric" strategic model drives everything from Product Management to Project Management. Indeed, the customer drives its innovation, making it a leader in middle-market marketing automation.

Cole Valley solutions are visionary, bringing marketing solutions to the 21st century. The realization of this vision is a tool for the new millennium - a web-based solution that merges the power of an RDBMS based marketing automation system with the mobility, flexibility, and speed of the Internet. Professional organizations now have a way to leverage Internet technology to implement more efficient marketing strategies.