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Cole Computer Corporation Offer the Advantages of `White Box' Computers Over `Proprietary' Computers.


Business Editors & Technology Writers

OKLAHOMA CITY--(BUSINESS WIRE)--Jan. 10, 2000

Cole Computer Corporation (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:COLV), an Oklahoma City-based manufacturer of personal computers, offers the advantages of "white box" computers over "proprietary" computers.

Cole Computer Corporation offers insight to the general public on the limitations of "proprietary" computers. "White box" is the industry term used for systems built with an open architecture or what is commonly referred to as "generic." Computer systems built using "white box" technology have the advantage of being completely upgradeable and serviceable ser·vice·a·ble  
adj.
1. Ready for service; usable: serviceable equipment.

2. Able to give long service; durable: a heavy, serviceable fabric.
 by anyone, anywhere, with parts available at most any computer outlet. "Proprietary" computers, in comparison, are limited in their upgradeability and serviceability (system) serviceability - The ease with which corrective maintenance or preventative maintenance can be performed on a system (e.g. by a hardware service technician). Higher serviceability improves availability and reduces service cost.

Serviceability is one component of RAS.
 with parts and labor limited and at times very difficult to acquire. Often "proprietary" computers must be mailed back for any service resulting in long time delays. Cole Computer systems are built using only "white box" technology, thus, offering the end user the most versatile computers anywhere.

Cole Computer Corporation is engaged in the manufacturing, wholesale as well as retail sales of "Ready-to- GO" and custom personal computers. Each system is manufactured with quality components and given the Cole Computer personal touch. Additionally, the Company sells components to repair, upgrades or build complete personal computers. All of this is available via the Internet on their e-commerce Web site: http://www.okcmasters.com and their home page http://www.colecomputercorp.com or one of their eleven (11) retail outlets operating under the trade name "Computer Masters."

Cole Computer's corporate strategy combines the custom-designed to your specifications, Dell Computer (Nasdaq:DELL) model with the "small town" America Wal-Mart (NYSE NYSE

See: New York Stock Exchange
:WMT (Windows Media Technologies) See Windows Media. ) approach, coupled with personalized service.

"At Cole Computer, we offer only quality components, giving the customer name brand products with small town service," stated Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Brad Cole.

Except for factual information contained herein, certain matters set forth in this press release are forward-looking statements that are subject to the uncertainties, including but not limited to government regulation, taxation, spending, competition, general economic conditions and other risk factors.

For additional information concerning Cole Computer Corporation, please contact our investor relations Investor relations

The process by which the corporation communicates with its investors.
 representative: Juan Ferreira, Madison & Wall Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 at telephone number 407/774-1529 or visit our Web site at http://www.colecomputercorp.com. Quote for referenced ticker symbols: COLV.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 10, 2000
Words:375
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