Coldwell Banker Residential Brokerage Retains Edelman Public Relations Worldwide for Southern California.Business Editors LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--Feb. 28, 2001 Edelman Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Worldwide's Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. office announced today that it has been retained by Coldwell Banker Residential Brokerage to coordinate public relations activities in support of its growth in the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, marketplace. Coldwell Banker Residential Brokerage is Southern California's largest residential real estate company, with more than 100 offices and nearly 4700 sales associates. "Within California, Coldwell Banker Residential Brokerage has grown extensively in its size and revenues within the last year and our name is quickly spreading into new territory," said Bob LeFever, Coldwell Banker's president. "Given Edelman's experience with media relations in the real estate arena and understanding of our business objectives, we felt it was the perfect partner for our public relations initiative." "We have been fortunate to work with Coldwell Banker on short-term programs in the past and I am thrilled that this experience has grown into a long-term relationship," said Gail Becker, general manager of Edelman Los Angeles. "This affiliation is a tribute to the success of those projects and the professionalism demonstrated by our staff." The Issues Management Division of Edelman Los Angeles will handle the program, focusing its efforts on media relations and support for Coldwell Banker's strategic marketing directives within Los Angeles, Ventura and Orange Counties. About Edelman Public Relations Worldwide A leader in public relations for 48 years, Edelman Public Relations Worldwide is a global communications firm with capabilities in all facets of public relations. With 42 offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and Asia-Pacific, a staff of 2000, and annual revenues of $225 million, Edelman is the largest independent public relations agency in the world and the sixth largest overall. |
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