Coldwell Banker NRT-Pittsburgh Standardizes On IPIX Real Estate Virtual Tours; Agents Allow Home Buyers to Step Inside with IPIX Technology.

SAN JOSE, Calif. and OAK RIDGE, Tenn.--(BUSINESS WIRE)--June 30, 1999--

Interactive Pictures Corporation, a world leader in immersive imaging for the Internet, and Coldwell Banker Pittsburgh, a leading brokerage in Pennsylvania independently owned and operated by NRT, Inc., today announced an agreement to exclusively deploy IPIX real estate virtual tours for its property listings.

IPIX Virtual Tours allow Coldwell Banker agents to market and promote listings to potential home buyers. Coldwell Banker Pittsburgh will promote IPIX Virtual Tours through sales seminars designed for its sales associates as well as in the companies marketing materials.

Agents use the IPIX Digital Camera Kit to capture 360 x360 degree views of the home in minutes. With the easy to use IPIX Kit the agent takes just two pictures using a fisheye lens on a standard digital camera and builds them into an IPIX image in seconds right in front of the client. Agents can then post the image to any web site of their choice, email the image or place it on a disk to use as an electronic business card.

"We selected IPIX Virtual Tours because we required an easy to use solution that portrayed a listing just as if the client was standing there. Interactive Pictures provides the only 360 x 360 virtual tour that captures the entire room.," said John Wdowiak, marketing director for Coldwell Banker Pittsburgh. "Our agents will appreciate the ability to save the home buyer and seller time by allowing them to take an IPIX Virtual Tour before they visit the property."

IPIX images allow buyers to see a property the same via Internet as they would if they were actually there. Unlike other services that only offer a limited panoramic view, IPIX virtual tours provide a complete 360-degree by 360-degree field of view, from the skylight above to the beautiful hardwood floors below, and around all four walls. IPIX images capture the ambiance of a room including ceiling angles, the texture of the walls and available lighting from windows.

"We are pleased to be working with Coldwell Banker to deliver IPIX Virtual Tours to their agents in Pittsburgh," said Jim Phillips, chairman and CEO, Interactive Pictures Corp. "IPIX Virtual Tours have proven time and again to be the most interactive means to display real estate and give buyers the sense that they are 'actually there,' enabling them to narrow their choices well in advance of any live walk through."

About Interactive Pictures

With technology originally developed on behalf of NASA and the U.S. Department of Energy as a means to provide total remote viewing of hazardous environments, an IPIX places viewers in the center of a picture, and allows them to navigate the environment in real time as if they were teleported into that space. IPIX is an easy to use and affordable photography solution that delivers a completely immersive 360 x 360 degree photographic experience providing interactive, spherical images. An IPIX takes the viewer from earth to sky, floor to ceiling and horizon to horizon, all from two simple opposing photographs captured by a fisheye lens and seamlessly blended together.

Interactive Pictures has helped numerous organizations create virtual tours and enhanced digital marketing/electronic commerce efforts for many leading companies including Microsoft, Disney, Hilton Hotels, Toyota, Intel, National Geographic, Rent.Net, Coldwell Banker, CNN, The New York Times, The Chicago Tribune, Discovery Communications, the NFL and the NBA. Interactive Pictures maintains corporate headquarters in Oak Ridge, Tenn. and San Jose, Calif. For more information on Interactive Pictures products visit www.ipix.com.

Note to Editors: Interactive Pictures and IPIX are trademarks of Interactive Pictures Corporation. All other trademarks and registered trademarks are the property of their respective owners.