Coldwell Banker Changes How Consumers Work With Realtors and How They Access Online Information About the Housing Market.PARSIPPANY, N.J.--(BUSINESS WIRE)--March 24, 1998-- Personal Retriever retriever: see sporting dog. retriever Any of several dog breeds, bred to retrieve game, that have a thick, water-resistant coat, keen sense of smell, and “soft” mouth that does not damage game. Retrievers are 22–24 in. (TM) Offers Modified Push & Pull Technology Which Automatically Searches & Fetches Online Property Listings, Interest Rates, Comparable Home Sales Coldwell Banker Real Estate Corporation (COLDWELL BANKER(R)) today announced the launch of Personal Retriever(TM), its new web site service which automatically searches and "fetches" property listings, interest rates and comparable home sale information that match online browsers' criteria. Personal Retriever can be accessed for free through the company's comprehensive web site, COLDWELL BANKER Online (TM) (www.coldwellbanker.com). COLDWELL BANKER(R), the first national real estate company to create an Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the site, is now also first to offer autoquery technology designed to specifically address individual home buyers' and sellers' needs. "Today's prospective home buyer and seller not only want to be informed about houses in the marketplace but they want customized information and they want it as soon as it becomes available," said Alex Perriello, COLDWELL BANKER President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Personal Retriever is another COLDWELL BANKER response to those consumer needs. In essence, Personal Retriever allows consumers to find houses that match their specific interests, receive current interest rates and learn of neighboring neigh·bor n. 1. One who lives near or next to another. 2. A person, place, or thing adjacent to or located near another. 3. A fellow human. 4. Used as a form of familiar address. v. homes' sales prices without their having to do the work of searching online every day for new information. Once that home buyer has pre-determined properties they know they want to see, their sales associate benefits as well. Both parties can get to the business of real estate more quickly and more efficiently. Ultimately, we feel that this is a service which distinguishes us from the competition and that it will bring more customers to our doors." Personal Retriever is a free and optional service to any web site browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used with e-mail capabilities. Consumers register through a one-time, user-friendly process in which they simply enter specific information on a profile form about their house location, price range and room configuration (i.e.: number of bedrooms and bathrooms) requirements. Utilizing autoquery technology, Personal Retriever then automatically searches for profile matches and sends e-mails directly to the customer which contain information on the matching COLDWELL BANKER listings and connects them automatically to relevant COLDWELL BANKER Online listing pages. As new properties come on the market, Personal Retriever sends e-mails per the consumers' preference on a daily, weekly or monthly basis. Personal Retriever also e-mails current interest rates as well as a listing of homes that sold recently in the user's designated neighborhood. Personal Retriever(TM), easily recognized on the site by an animated logo of a dog towing a house is being supported by a clever new national and local advertising campaign. The :15 television spot features a live golden retriever golden retriever, breed of large sporting dog developed primarily in Scotland in the mid-19th cent. It stands about 23 in. (58.4 cm) high at the shoulder and weighs from 60 to 75 lb (27.2–34.1 kg). dog and tongue-in-cheek language which plays on the name of the product. The spot is airing nationally and print ads are expected to run throughout the year. COLDWELL BANKER Online has between 150,000 to 170,000 listings throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. With nearly 100% of COLDWELL BANKER office inventory consistently online, the site attracts approximately 100,000 browsers weekly which result in tens of thousands of new customer leads each year. Through user-friendly graphic and icon images, the comprehensive web site provides listings that meet a house hunter's specifications from price range to county, town and street requirements to type of home (single family detached de·tached adj. 1. Separated; disconnected. 2. Standing apart from others; separate. , townhouse town·house or town house n. 1. A residence in a city. 2. A row house, especially a fashionable one. , condo, etc.) and number of bedrooms and bathrooms. Additionally, COLDWELL BANKER Online features neighborhood and community data on towns across the United States, a mortgage calculator Mortgage calculators are used to help a current or potential real estate owner determine how much they can afford to borrow to purchase a piece of real estate. Mortgage calculators can also be used to compare the costs or real interest rates between several different loans, determine the and can offer the browser special property selections divided into: Previews(R) Program for upper-tier homes, Military Best(R), Resort Property Network(R) for vacation and second homes, New Construction and University Housing. Coldwell Banker Real Estate Corporation, a subsidiary of Cendant Corporation (NYSE NYSE See: New York Stock Exchange : CD), franchises more than 2,700 independently owned and operated real estate offices with nearly 62,000 sales associates throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . In addition to servicing the full spectrum of the residential real estate market, COLDWELL BANKER is the industry leader in the sale of luxury homes through its Previews(R) program, and vacation homes Vacation Home A home separate from an individual's primary residence that is used for recreational purposes and may also be rented out at unused times. Notes: For tax purposes, those who rent their vacation homes may result in a lower amount of allowable expense through its Resort Property Network(R) program. COLDWELL BANKER Online(TM), one of the most comprehensive real estate industry web sites, is located at http://www.coldwellbanker.com . For more than 90 years COLDWELL BANKER has been North America's premier full-service provider of real estate services. CONTACT: Gabrielle Sertich 973-496-7199 gabrielle.sertich@hfsinc.com |
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