Coldwater Creek Selects Unica Corporation's Affinium to Enhance its Catalog and Email Marketing Campaigns.Business Editors/High-Tech Writers LINCOLN, Mass.--(BUSINESS WIRE)--Dec. 2, 2002 Retailer Leverages Affinium Suite to Significantly Improve Marketing Efficiency and Establish Profitable, Long-term Customer Relationships Unica Corporation, a worldwide provider of award-winning enterprise marketing management solutions, today announced that Coldwater Creek Coldwater Creek is a clothing retailer which is based in Sandpoint, Idaho, United States. The company was founded in 1984 by Dennis Pence. The company had 239 stores in operation at the end of the 2006 fiscal year.[1] Notes 1. ^ Coldwater Creek. , an upscale retailer specializing in women's casual clothing, accessories and gifts, has selected Unica's Affinium software to manage its catalog and email marketing campaigns. With Affinium, Coldwater Creek plans to increase the personalization of its campaigns and optimize interactions with its customers. Coldwater Creek also plans to leverage Affinium to create event-triggered, "dialog-style" messaging to engage customers with the most timely and relevant offers and communications throughout the customer life cycle. By using Affinium to create highly targeted, optimized campaigns, Coldwater Creek will maximize marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). and, over time, build long-lasting customer relationships. "We required a solution that would enable us to create more sophisticated marketing campaigns, increase personalization in customer communications and realize greater efficiency in our direct marketing approach," said Dave Rich, director of contact strategy for Coldwater Creek. "With Affinium's unique UDI (1) (Unified Display Interface) A digital interface from the United Display Interface SIG that is designed to replace the analog VGA interface common on CRTs and flat panel monitors. UDI is expected to provide backward compatibility with DVI and HDMI interfaces. , there was no need to create a specific Affinium datamart, so we were up and running quickly with our existing database. Additionally, based on our confidence in Affinium, we intend to further leverage the product for even more sophisticated marketing initiatives." Coldwater Creek selected Unica's Affinium after an extensive evaluation of vendor offerings. Affinium's superior functionality, ability to perform deeper customer segmentation and easy-to-integrate, flexible architecture were cited among the reasons for selection. In addition, Coldwater Creek was impressed with Unica's customer references from other well-respected retailers and its reputation for ensuring the successful implementation of its products. "By incorporating the powerful analytic capabilities of Affinium into its marketing strategy, Coldwater Creek's marketing team will be able to anticipate and react directly to customers' needs and desires, a key differentiator for the upcoming holiday season," said Yuchun Lee, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Unica Corporation. "Over time, Coldwater Creek will further enhance its valued personal contact and excellent customer service for lasting competitive advantage." About Coldwater Creek Coldwater Creek is an integrated triple-sales channel, two-operating segment retailer of women's apparel, jewelry, footwear, gift items and accessories through direct-mail catalogs, e-commerce web sites at http://www.coldwatercreek.com and http://www.thegallaryatcoldwatercreek.com, and full-line retail stores primarily in major metropolitan areas. About Unica Unica Corporation provides award-winning enterprise marketing management solutions for innovative companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. for added profitability and marketing success. Based on an open, scalable architecture, Unica's Affinium Suite enables marketers to gather and analyze knowledge from multiple data sources; identify customer wants and needs; plan, execute and manage tailored programs for interactions through multiple touchpoints; and measure and optimize marketing effectiveness. Hundreds of businesses worldwide rely on Unica's software and services. Customers include Lands' End
Bank of Montreal/Banque de Montréal (TSX: BMO, NYSE: BMO) is Canada's fourth largest bank[1], and is classified as a Domestic Chartered Bank (Schedule I). , Nordstrom, ABN AMRO ABN AMRO Algemene Bank Nederland-Amsterdam Roterdam Bank (Dutch bank) , Cintas, Scotiabank, Choice Hotels and Nationwide. Unica is a privately held, global company with offices in the U.S., London and Singapore, and a network of world-class partners, including Acxiom, Braun Consulting, Epsilon, Harte-Hanks, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , IBM Global Services IBM Global Services is the world's largest business and technology services provider. It is the fastest growing part of IBM, with over 190,000 professionals serving customers in more than 160 countries. and PeopleSoft. For more information, call 781-259-5900 or visit www.unicacorp.com. Unica is registered in the U.S. Patent and Trademark Office. Unica Affinium, Affinium, Affinium Campaign, Affinium Model, Affinium eMessage, Affinium Interact, Affinium Report, Affinium Mart, Universal Dynamic Interconnect, Interconnect Modules, Powering Marketing Innovation, Customer Value Maximization Value Maximization Increases in owners' wealth achieved by maximizing of the value of a firm's common stock. , MAP, and One-to-One Optimization are trademarks of Unica. All other trademarks are the property of their respective owners. |
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