Cold Stone Creamery will offer new gift card program.Cold Stone Creamery Cold Stone Creamery is an ice cream parlor chain based in Scottsdale, Arizona, United States.[1] History The company was co-founded in 1988 by Susan and Donald Sutherland (unrelated to actor Donald Sutherland), who sought ice cream that was neither hard-packed will be rolling out a new national electronic gift card program over the next three months. Cold Stone is replacing paper-based gift certificates with an enhanced electronic gift card program from ValueLink, a subsidiary of First Data Corporation. "Electronic gift cards will allow us to utilize electronic payment networks for this popular program and do away with the inefficiency of paper payment certificates," said Daniel Beem, Director of Store Profitability with Cold Stone Creamery. Cold Stone, which ranks 12TM on Entrepreneur magazines Entrepreneur Magazine is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. This magazine is published monthly, with a total of 12 issues annually. (No special extra issues are published. list of fastest growing franchises, has over 1,000 franchise locations nationwide. It opened over 360 shops in 2004 and is on its way to 400 new stores this year, including its first unit in Japan.(continued on p.5) The gift card program uses a VeriFone Omni 3750 payment solution, which also includes credit and debit card debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. acceptance functions. It can be used by franchisees to speed patrons through the payment process efficiently. Beem explained: "The VeriFone Omni 3750 with its interchangeable in·ter·change·a·ble adj. That can be interchanged: interchangeable items of clothing; interchangeable automotive parts. in dial and Internet Protocol-based communications options provide us the investment protection we need to better serve our customers over time. The Omni 3750 solution was actually brought to our attention as a one stop solution so we are excited about its functionality." Cold Stone is also working with the Advanced Solutions Group's Franchise Sales Division of First Data Merchant Services Merchant services is the name given in the United States to a broad category of financial services intended for use by businesses. In its most specific use, it usually refers to the service that enables a business to accept a transaction payment by use of the customer's credit or , the merchant payment processing company of First Data Corp. First Data Merchant Services processes and settles more than 19.8 billion transactions annually and serves 4.1 million merchant locations. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. VeriFone, "the modular architecture of the Omni 3750 accommodates dial, broadband and wireless transmission technologies, ensuring "future-proof" solutions that can quickly and easily be upgraded as merchant needs change. The Omni 3750 also features an ATM-style interface, clam-shell printer and large backlit An LCD screen that has its own light source from the back of the screen, making the background brighter and characters appear sharper. display." |
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