Cold Fusion Foods Introduces the World's First Herbally-Active Protein Enriched Frozen Juice Bars.

Business Editors

SEATTLE--(BUSINESS WIRE)--March 24, 2000

Cold Fusion Foods, a Seattle-based company committed to bringing convenient, healthy, nutritional foods to today's busy lifestyles, introduces the world's first herbally-active, protein enriched frozen juice bars.

The company launches the product at the Natural Products Expo West trade show at the Anaheim Convention Center in Anaheim, Calif. on March 24, 25 and 26.

Cold Fusion juice bars come in a variety of flavors, blending delicious all natural fruit juices with nature's best herbs, 100% RDA of antioxidants A, C and E, plus chromium and manganese to aid stamina and muscle recovery, enhance physical and mental performance, combat cell-damaging free radicals and boost metabolism. Cold Fusion Protein Enriched Juice Bars add 12 grams of superior balanced protein for those individuals (i.e. bodybuilders, triathletes, swimmers, weight trainers and fitness-minded people) who need to boost their protein intake as part of their dietary requirements. All juice bars are fat, cholesterol and lactose free.

"At Cold Fusion Foods, we realize the difficulty in balancing exercise and eating right with the grind of everyday routine," said Collin Madden, president of Cold Fusion Foods. Our frozen juice bars offer a delicious, refreshing, and healthy quick fix to those individuals looking for something to grab on the go. Whether it's before or after a workout, or you're just looking for a nutritious snack, our juice bars are the perfect option."

Cold Fusion Protein Enriched Juice Bars are formulated with superior quality concentrated whey proteins with excellent digestibility and the right balance of essential and non-essential amino acids needed to optimize your health and performance. Cold Fusion Protein Enriched Juice Bars are available in 'Energizing,'

which supplies 500 mg. (that's more than most supplements!) of Siberian Ginseng, Guarana, Kola Nut and Gotu Kola, as well as 'Soothing,' which contains a unique blend of Kava-Kava, Chamomile, Valerian Root and Passionflower. 'Energizing' and 'Soothing' Cold Fusion Protein Enriched Juice Bars are available in both Orange Passion and Key Lime flavors and have only 150 calories.

Cold Fusion Protein Enriched Juice bars are also an excellent source of branched-chain amino acids (BCAA), supplying 2.5-3 grams of L-leucine, L-isoleucine and L-valine. BCAA are important during exercise and physical activity because, after glycogen depletion, the body uses BCAA preferentially. With BCAA available to the body, muscle catabolism and subsequent muscle loss is prevented.

Cold Fusion Herbally-Enhanced Juice Bars come in both 'Energizing Lemon' and 'Soothing Mixed Berry,' as well as 'Enlightening Tropical,' a third juice-herb blend which contains Ginkgo Biloba, Kava-Kava and Damiana. Cold Fusion Herbally-Enhanced Juice Bars have only 95 calories.

"These frozen juice bars are a healthier, more convenient alternative to a protein shake or traditional energy bar," said Peter Quies, who has been a personal trainer to such celebrities as Leonardo DiCaprio and Val Kilmer. I've been using the protein enriched bars as an extra boost prior to workouts and the herbally-enhanced ones as a post-workout refresher."

For more information on Cold Fusion Foods frozen juice bars, please visit our web site at www.coldfusionfoods.com. Cold Fusion frozen juice bars are available in premier health clubs, spas and specialty sports stores in Southern California and Seattle, and will soon be available in New York, Miami and Arizona, as well as online at www.coldfusionfoods.com

Editors: Please feel free to contact Angela Gamba, Vice-President of Public Relations and Marketing for an updated distribution list at 206/524-7070 and/or for samples of product.