Coke grab at bottled water firm.COCA-Cola is in talks to buy British bottled water firm Highland Spring Highland Spring is the second-largest supplier of bottled water in the United Kingdom. It produces still and sparkling water at its factory in Blackford, Perth and Kinross, Scotland, although despite the name this area is not actually within the Scottish Highlands. . It has approached the company before regarding a possible takeover but negotiations struggled. If its latest move is successful, it would be Coke's first major bid to re-enter the UK water market since its disastrous Dasani launch three years ago. The drink was pulled after a chemical was found in it that can increase the risk of cancer when consumed con·sume v. con·sumed, con·sum·ing, con·sumes v.tr. 1. To take in as food; eat or drink up. See Synonyms at eat. 2. a. long term. Highland Spring, which employs 300 people in Perthshire, is the UK's second biggest water brand behind Danone. Last week, Coke bought Glaceau, which makes vitamin-rich water, for pounds 2.1billion. It is trying to branch out from fizzy fizz intr.v. fizzed, fizz·ing, fizz·es To make a hissing or bubbling sound; effervesce. n. 1. A hissing or bubbling sound. 2. Effervescence. 3. An effervescent beverage. drinks as consumers opt for healthier lifestyles. Highland Spring and Coke refused to comment. |
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