Cointreau Introduces Dita Von Teese as Its New Brand Ambassador.Fashion Icon and Burlesque burlesque (bûrlĕsk`) [Ital.,=mockery], form of entertainment differing from comedy or farce in that it achieves its effects through caricature, ridicule, and distortion. It differs from satire in that it is devoid of any ethical element. Performer Will Represent Cointreau in Worldwide Promotional Campaign NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Cointreau, one of the world's leading purveyors of spirits, today announced Dita Von Teese Dita Von Teese (born Heather Renée Sweet on September 28, 1972) is a popular American burlesque artist, model and actress. She is one of the instigators of the burlesque revival and has been a considerable factor in bringing burlesque to mainstream attention. as its worldwide brand ambassador. As a performer who draws her inspiration from legendary Burlesque performers and film stars of the 1930s and 1940s, Dita Von Teese's personality, sensuality, provocative grace and unique style make her the ideal candidate to incarnate in·car·nate adj. 1. a. Invested with bodily nature and form: an incarnate spirit. b. Embodied in human form; personified: a villain who is evil incarnate. Cointreau's "BE COINTREAUVERSIAL" brand signature. The partnership, initially signed for two years, is a natural fit for the French brand. "Dita combines elegance and extreme refinement with a certain daring sensuality," says Justin Weston, Cointreau International Director. "Her vibrancy and sophisticated style mirror that of the Cointreau consumer, and we are delighted to have her bring to life the 'BE COINTREAUVERSIAL' brand message." The ambassador program is a global initiative that will encompass several elements, including multiple launch events in London, New York and other global cities; a signature, Cointreau-branded performance with one-of-a-kind costume; and international public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most appearances. Cointreau and Dita Von Teese will reveal further details of the partnership at an exclusive, invitation-only event in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. on November 7. "I am thrilled to be working with Cointreau," says Dita Von Teese. "For me, Cointreau is a quintessentially French brand; a product which transcends fashions and trends. I love the contrast of its delicate taste and strong personality. It is only natural that we would come together around a cocktail glass," she says. About Cointreau Created more than 150 years ago in Angers, France, Cointreau is one of the world's most famous crystal clear spirits. Cointreau's distinctive square-shaped bottle, with rounded shoulders and warm amber color is recognized worldwide, as well as its subtle taste - a perfect balance of bitter and sweet orange peels grown and meticulously selected for their quality. Cointreau is best known as being a key ingredient in the most popular cocktail in the US: the Margarita. In 1948, socialite Margarita Sames combined Cointreau, tequila and lime to create the original margarita. In addition, Cointreau is an essential ingredient in the Cosmopolitan and other top shelf cocktails, like the Sidecar 1. sidecar - Synonym slap on the side. Especially used of add-ons for the late and unlamented IBM PCjr. 2. sidecar - The IBM PC compatibility box that could be bolted onto the side of an Amiga. and Cointreaupolitan. Its versatility, defined by its capacity to combine the richness of its flavors and aroma, make it a perfect choice neat or on ice. Today, more than 13 million Cointreau bottles are sold worldwide and Cointreau remains the authentic choice of many top bartenders in the smartest and most fashionable bars. About Dita Von Teese Renowned worldwide for her astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, performances featuring her signature elaborate props and adorned costumes, Dita Von Teese is the international queen of Burlesque and a muse to fashion designers worldwide. With the ability to bring pin-up imagery to life, Dita allows admirers to relive the golden age of femme femme adj. Slang Exhibiting stereotypical or exaggerated feminine traits. Used especially of lesbians and gay men. n. 1. Slang One who is femme. 2. Informal A woman or girl. fatales and glamour girls, while gracing the pages of fashion magazines and starring in events held around the world. Live Cointreauversially. Drink Responsibly. (c)2007 Cointreau Corp. COINTREAU([R]) Liqueur. 40% alc./vol. Imported by Remy Cointreau USA, Inc. New York, NY. Cointreau Bottle Design([R]). Banderole ban·de·role or ban·de·rol also ban·ne·rol n. 1. A narrow forked flag or streamer attached to a staff or lance or flown from a ship's masthead. 2. A representation of a ribbon or scroll bearing an inscription. Design([R]). E. Cointreau Seal Design([R]). E. Cointreau Signature([R]). Cointreau Label Design([R]). BE COINTREAUVERSIAL([R]). www.cointreau.com |
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