Coinstar Subsidiary Sugarloaf Signs Licensing Agreement with Professional Bull Riders, Inc.; 'Mossy Oak Mudslinger' Kiddie Ride to Be Available Early 2006.BELLEVUE, Wash. -- Coinstar, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CSTR CSTR Centre for Speech Technology Research CSTR Canister CSTR Continually Stirred Tank Reactor CSTR Center for Software Testing Research (Florida Tech) CSTR Combat System Trial Rehearsal (US DoD) ) today announced that its subsidiary American Coin Merchandising, Inc. d/b/a Sugarloaf has entered into an agreement with Professional Bull Riders Professional Bull Riders, Inc. (PBR) is an international professional bull riding organization based in Pueblo, Colorado, USA. PBR events are televised on Versus, FOX, and NBC. More than 800 cowboys from the U.S., Canada, Brazil, Australia, and Mexico hold PBR memberships. , Inc. (PBR PBR Pre-Budget Report PBR Pabst Blue Ribbon PBR Policy Based Routing PBR Payment by Results (UK hospital funding) PBR Permit by Rule PBR Plant Breeder's Rights PBR Performance Based Ratemaking PBR Partition Boot Record ) granting rights to manufacture a PBR-branded kiddie ride for its line of entertainment equipment. The agreement was executed by Brand Sense Partners, PBR's exclusive brand extension firm based in Los Angeles. "We are very excited about our new relationship with PBR and our ability to offer the PBR bull 'Mossy Oak Mudslinger'," said Randy Fagundo, president of Sugarloaf. "We are proud to offer products that are popular with PBR fans and are confident that kids will love this new ride." The agreement allows Sugarloaf to manufacture a kiddie ride that is modeled after the live PBR bull "Mossy Oak Mudslinger mud·sling·er n. One who makes malicious charges and otherwise attempts to discredit an opponent, as in a political campaign. mud ." The real animal is a 1,580-pound, six-year-old, dark brown brindle brindle a pattern of coat pigmentation in which darker hairs form bands on a lighter background. A common coat color in Great Danes and Boston terriers. , Brangus bull. It has a bull rating of 23 for his career, with 25 being the highest. In addition, the bull's average buck off time is 3.89 seconds (the goal is for riders to stay on for eight seconds). The bull offers a fun alternative to the traditional horse kiddie ride and is designed for children ranging in age from three to seven. The ride lasts 90 seconds, moves back and forth and is gentle enough for younger children. "PBR is the fastest growing sport in North America, and many of our loyal fans are kids. Sugarloaf is providing a terrific opportunity for kids to enjoy the sport in a safe and entertaining format," said Sean Gleason, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of PBR. The combination of raw sport and quality entertainment has propelled the PBR to phenomenal growth in live attendance. The PBR plays to sold-out crowds at virtually every stop on their Built Ford Tough Series tour, including a record breaking 33,000 fans in Atlanta's Georgia Dome for the Atlanta Invitational. Approximately 100 of the kiddie rides will be placed in early 2006 in high traffic retail locations. Over time, the company may produce other PBR-licensed products. About Coinstar, Inc. Coinstar, Inc. (NASDAQ:CSTR) is a multi-national company offering a range of 4th Wall(TM) solutions for the retailers' front of store consisting of self-service coin counting, electronic payment solutions, and entertainment services. The company's products and services can be found at more than 57,000 retail locations including supermarkets, drug stores, mass merchants, convenience stores, and restaurants. For more information, visit www.coinstar.com. About Professional Bull Riders, Inc. Over 100 million viewers tune in each year to the PBR on NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , OLN OLN Outdoor Life Network (TV channel) OLN Oracle Learning Network OLN Olin Corporation OLN Operator License Number OLN on Line Network OLN Office for Library and Information Networking (Outdoor Life Network) and on international networks. With over 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . Challenger Tour, the Enterprise Tour, and the Discovery Tour designed specifically for entry level contestants. The PBR's founding members and governing board of directors is comprised of celebrated bull riders of the past and present who have developed bull riding into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 600 athletes competing in PBR sanctioned events in the U.S., Australia, Canada, Brazil, and Mexico. About Brand Sense Partners, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control : Brand Sense Partners is an integrated brand extension and business development firm specializing in leveraging hidden brand equity to develop profitable new businesses on behalf of their clients. The company's unique blend of professional experience, industry relationships and proven executional capabilities deliver significant and quantifiable results. Headquartered in Los Angeles, the company represents a broad range of clients in the sports, entertainment, automotive, retail, fashion, packaged-goods, and technology industries. For more information on Brand Sense Partners, please visit www.brand-sense.com. |
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