Cohorts Hires Two New Directors of Account Services; Ryan Callahan Leads Telecommunications; Jenn Chelwick Leads Retail.

DENVER -- Two industry veterans have joined the Cohorts(R) team to work in the retail and telecommunications practices. As directors of account services, Jenn Chelwick will focus on retail businesses while Ryan Callahan will focus on telecommunications accounts -- including wireless, long distance, local carriers and DSL.

Having worked in numerous areas of the telecommunications industry, including broadband and wireless, Callahan most recently served as a lead marketing professional for Qwest Wireless, where he was responsible for managing and implementing wireless sales in the small business channel. Callahan earned a master of business administration degree from the University of Colorado at Denver.

Chelwick, a veteran retail sales, marketing and advertising executive, most recently served as the director of national accounts for Datagence. Her experience also includes account management and sales for ADVO, FastChannel Network and the Denver Rocky Mountain News. Chelwick earned a bachelor's degree in marketing and communications from Loyola Marymount University.

"Both the telecommunications and retail industries are ripe for new marketing tactics that include better utilization of their customer and prospect databases," said Craig Elzas, COO and SVP of sales and marketing for Cohorts. "With the help of strong and experienced leaders like Jenn and Ryan, Cohorts customers in these industries will be able to execute powerful and effective data-based marketing initiatives."

About Cohorts(R) and Hispanic Cohorts(R)

Cohorts and Hispanic Cohorts help marketers get the right message to the right household, significantly improving the effectiveness and ROI of data-based marketing initiatives and strategies. These integrated household-based segmentation and marketing tools enable marketers to understand the distinct types of customers they serve, precisely identify multi-channel marketing opportunities, create customized communications and marketing programs, and craft actionable market research. Cohorts and Hispanic Cohorts analyze and describe consumers in terms of their demographics, lifestyles, attitudes and behaviors, as well as their interactions with marketers -- such as what consumers buy, how much they spend and their preferred channels of purchase.

About the Company

Experienced in database marketing applications, market research and database development, the Cohorts staff works with leading customer-focused companies like Ambien, Cablevision, Cendant, Choice Hotels International, Harrah's Entertainment, La Quinta Corporation, Mediacom, Memorial Hermann Hospital, Target, Time Warner, The Venetian Resort-Hotel-Casino and Value Link. The company specializes in a variety of industries, including financial services, hospitality, insurance, retail and telecommunications, and works with key strategic partners, including Acxiom, Equifax, Experian, MRI, Scarborough Research and Simmons Market Research Bureau. Launched in 2004, Hispanic Cohorts is the first Hispanic household-based segmentation product in the market. Cohorts and Hispanic Cohorts are registered trademarks of Looking Glass, Inc.

For more information, visit www.cohorts.com or contact Craig Elzas at Cohorts, 1624 Market St., Suite 311, Denver, CO 80202; [phone]; fax [phone]; or [e-mail].