Cohorts Hires Automotive Industry Expert.Dan Guzman to Lead Company's Newly Formed Automotive Business Unit DENVER -- Twenty-year automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. veteran Dan Guzman has joined household segmentation provider Cohorts as VP of account services for the company's automotive business channel. "The automotive industry is fiercely competitive, and struggling against things like consumer demand, environmental concerns and the economy, so making smart marketing decisions using customer segmentation, targeting and versioning vital to ongoing successes," said Craig Elzas, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition and COO of Cohorts. "Dan's long-term status as an automotive industry insider coupled with his 360-degree view of sales, marketing and customer service will be invaluable as he helps automotive clients understand their customers and improve marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. ." Having earned a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in business administration from California State University Enrollment  , Long Beach, Guzman has
made his career at Ford Motor Company. He most recently worked as the
brand marketing manager for Lincoln Mercury, managing its $460 million
marketing budget including advertising and multicultural marketing.
"Cohorts and Hispanic Cohorts are proven tools for automotive marketers and retailers to use to understand, target and communicate effectively with consumers," Guzman said. "I look forward to using my industry experience to help Cohorts' automotive clients achieve the same vastly improved results as clients in other industries are seeing." About Cohorts([R]) and Hispanic Cohorts([R]) Cohorts and Hispanic Cohorts help marketers get the right message to the right household, significantly improving the effectiveness and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of data-based marketing initiatives and strategies. These integrated household-based segmentation and marketing tools enable marketers to understand the distinct types of customers they serve, precisely identify multi-channel marketing opportunities, create customized communications and marketing programs, and craft actionable market research. Cohorts and Hispanic Cohorts analyze and describe consumers in terms of their demographics, lifestyles, attitudes and behaviors, as well as their interactions with marketers - such as what consumers buy, how much they spend and their preferred channels of purchase. About the Company Experienced in database marketing applications, market research and database development, Cohorts works with leading companies in a variety of industries, including automotive, financial services, healthcare, hospitality, insurance, retail and telecommunications. Cohorts' clients include Ambien, Cablevision, Choice Hotels International, Harrah's Entertainment, Memorial Hermann Hospital Memorial Hermann Healthcare System is composed of two separate hospital systems which formed in the late 1990s when the Memorial and Hermann systems joined. Both the Memorial and Hermann health care systems started in the early 1900s. , Target and Time Warner. Cohorts' key strategic partners are Equifax, Experian, MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. , ICOM ICOM International Council Of Museums ICOM Integrated Communications ICOM Input, Control, Output, & Mechanism ICOM Integrated COMSEC ICOM International Currency Options Master Agreement ICOM Improved Conventional Mine ICOM Interim Communications Operations Method Information & Communications, Scarborough Research and Simmons Market Research Bureau. Cohorts is a division of IXI[TM] Corporation. For more information, visit www.cohorts.com or contact Erica Gunn at Cohorts, 1624 Market St., Suite 311, Denver, CO 80202; 303-893-8600; fax 303-893-8611; or egunn@cohorts.com. |
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