Cohn & Wolfe Hires Hayley Soffer as Head of New York Healthcare.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Cohn & Wolfe, a leading international public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency, announced today that it has hired Hayley Soffer as Executive Vice President and Managing Director of its New York Healthcare Practice. Hayley will have responsibility for managing all aspects of the growing healthcare practice including client service, operations, talent development and new business. Hayley has 14 years experience in healthcare public relations. She joins Cohn & Wolfe from Publicis Consultants | PR where she served most recently as Managing Director of its New York office and as Healthcare Practice Director. During her tenure, Hayley launched and supported a broad portfolio of brands in pharmaceutical categories including oncology, vaccines, infectious diseases infectious diseases: see communicable diseases. and dermatology, among others. Previously, Hayley spent seven years with Manning Selvage & Lee as Senior Vice President where she was responsible for strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and implementation for a variety of healthcare clients and worked on a variety of crisis and FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. issues. She has also worked at Porter Novelli Porter Novelli International is a leading, global PR and lobbying firm. It is part of the Omnicom Group of advertising and marketing companies, the world's largest advertising conglomerate. The following article on Porter Novelli was obtained from "Sourcewatch. and Makovsky & Company. "Hayley brings great depth and expertise to our Healthcare Practice," says Sally Ann Barton, Executive Vice President and North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Healthcare Practice Head for Cohn & Wolfe. "She is a proven leader with great skills in business growth, staff development and managing client relationships. She will be a tremendous partner in delivering strategic counsel and high quality service to our clients while mentoring and assuming oversight of one of the largest and most innovative healthcare consultancies in the business." The Cohn & Wolfe Healthcare practice is one of the largest, full-service public relations consultancies in the world servicing pharmaceutical, biotechnology, medical device and diagnostic companies as well as patient advocacy Patient advocacy refers to speaking on behalf of a patient in order to protect their rights and help them obtain needed information and services. The role of patient advocate is frequently assumed by nurses, social workers, and other healthcare providers. groups. With more than 200 healthcare professionals, Cohn & Wolfe's Healthcare practice has a reputation for providing innovative strategic counsel and developing groundbreaking, creative and unconventional campaigns that support and extend the brand promise. About Cohn & Wolfe Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world's most prolific brands. With offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines. The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top "Best Agencies to Work For" in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. NOTE TO EDITORS: There is a pipe symbol in the company name between "Publicis Consultants" and "PR." This symbol may not appear properly in some systems. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion