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Cohn & Wolfe Extends Its Offering With the Acquisition of Springbok Technologies, a Technology PR Firm.


Business Editors

NEW YORK--(BUSINESS WIRE)--May 22, 2001

Cohn & Wolfe, a leading international public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  firm, today announced its strategic acquisition of Springbok springbok: see antelope.
springbok
 or springbuck

Species of antelope (Antidorcas marsupialis), native to treeless plains of southern Africa, the national emblem of South Africa. It stands about 30 in.
 Technologies, Texas' largest independent public relations firm and a two-time Inc.500 winner.

This acquisition brings Springbok's competencies in technology and Cohn & Wolfe's experience and global reach in branding, marketing and public relations together to enhance services and to add value for clients.

Cohn & Wolfe has acquired Springbok in order to offer its clients and prospects deeper industry knowledge in the important, sophisticated and constantly evolving technology sector. With clients including Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
 Educational & Productivity Solutions, Cirrus Logic, AOL/AAdvantage and MobileStar, Springbok is fully entrenched en·trench   also in·trench
v. en·trenched, en·trench·ing, en·trench·es

v.tr.
1. To provide with a trench, especially for the purpose of fortifying or defending.

2.
 in the technology industry.

"Adding the capabilities and global reach of Cohn & Wolfe to Springbok allows us to be better positioned to offer our clients in the technology sector global communications solutions and counsel," said Glenn Abel, president of Springbok Technologies.

"We are excited to have Glenn and his team on board and to be able to offer this enhanced capability to the marketplace, as the combined expertise of our two firms provides new and existing clients of both agencies with a comprehensive range of industry expertise and communications solutions," said Stephen R. Aiello, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Cohn & Wolfe.

Based in Richardson, Texas, Springbok Technologies is a media relations firm focused on the high-tech sector. Industry practices include wireless, photonics, semiconductor, telecommunications, customer relationship management and healthcare. The agency has established an international client base with offices and affiliates in Austin, Texas, as well as Europe and Southeast Asia. For more information, visit www.springbok.com or call (972) 480-9458

Cohn & Wolfe is a top-20 international public relations firm providing business results and marketing communications solutions to clients in various industry sectors. Cohn & Wolfe provides creative and strategic solutions that bring value to clients. Established in 1970, Cohn & Wolfe has offices in Atlanta, Copenhagen, Frankfurt, Geneva Geneva, canton and city, Switzerland
Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva.
, London, Los Angeles, Madrid, Milan, Montreal, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Paris, San Francisco, Sydney, Toronto and Washington, DC. The agency has won numerous awards for creativity and program excellence. More information is available at www.cohnwolfe.com. Cohn & Wolfe is part of WPP WPP Wire & Plastic Product PLC
WPP World Press Photo
WPP Web Presence Provider
WPP Wolf Pack Productions (anime fan subbing group)
WPP Witness Protection Program
WPP Wireless Packet Platform
WPP Work Package Planning
, one of the world's leading communications services companies.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 22, 2001
Words:366
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