Cohen Leads CASRO With Membership at All-Time High.Business Editors PORT JEFFERSON Port Jefferson is the name of some places in the United States of America:
Bob Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. (Scarborough Research) starts his term as Chair as the Council of American Survey Research Organizations The Council of American Survey Research Organizations (CASRO) is the trade association of survey research organizations, representing over 250 companies and research operations in the United States and abroad. , the national trade association of American survey research companies, as CASRO CASRO Council of American Survey Research Organizations (R) reaches its highest membership level ever and renews its commitment to the continued success of the industry. "As an organization, we must continue to respond to the ever-changing and challenging market place," Cohen commented. "The information tools to which our clients have access are shifting. They increasingly include database integration, data mining and customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ). "Our clients are beginning to see surveys as one tool, albeit a central one, among an expanding array of information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. which aid in their business decisions and applications. We need to understand this evolution, and participate in these changing information practices with CASRO programs and professional standards. "Today CASRO membership consists of 188 American survey research companies, the highest membership in our 26-year history. These are demanding times for our industry. It is increasingly challenging to conduct survey research, given the issues of respondent cooperation in the context of technological barriers, privacy concerns, lifestyle developments and regulatory threats. CASRO is the forum of choice to evolve our tools, business practices and business models to these changing realities. "Citizens, consumers and leaders need to understand the vital role that survey research plays in our lives and recognize the benefit of CASRO, which promulgates responsible standards and practices. We envision expanding our membership to international entities as well as academic and non-profit organizations, who share our common interest in these areas," Cohen continued. "Founded in 1975, CASRO has long been known as an effective, vocal association, representing the interests of research companies and the research industry," said Diane K. Bowers Bowers is a surname, and may refer to
prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Bowers: "The 188 CASRO members are U.S. national companies, most of who are involved in global research. Many CASRO members now have an international practice by way of strategic alliance, merger, expansion or joint venture. The research industry accounts for revenues exceeding $6 billion annually and provides employment opportunities for tens of thousands of talented people," Bowers concluded. For more information about the research industry and about CASRO, see www.casro.org or contact Diane Bowers at CASRO(R) headquarters at 631/928-6954. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion