Cohen & Malad, LLP Announces Class Action Lawsuit Against RelationServe Media, Inc., also known as SendTec, Inc. and Individual Defendants.

INDIANAPOLIS -- On August 28, 2006, the law firm of Cohen & Malad, LLP (www.cohenandmalad.com), at the direction of its client, Richard Thompson, has filed a securities fraud class action in the United States District Court for the Southern District of Florida against RelationServe Media, Inc. (OTCBB:RSVM), also known as SendTec, Inc., (OTCBB:SNDN), and individual defendants. The proposed class is defined in the complaint as all persons who purchased RelationServe shares between May 24, 2005 and August 28, 2006, inclusive (the "Class Period"). On July 27, 2006, RelationServe Media, Inc. ("RelationServe") announced that it had completed the change of its name and symbol to SendTec, Inc., (OTCBB:SNDN). For purposes of the complaint, RelationServe Media, Inc. and SendTec, Inc. (collectively the "Company") are now one and the same entity.

The Company provides direct marketing services, including Internet customer and lead acquisition, DRTV advertising, and offline marketing. The Complaint alleges that RelationServe and the individual Defendants violated United States securities laws, and the securities laws of the states of Florida and Indiana, causing an artificial inflation of RelationServe's stock process. According to the Complaint, RelationServe made false and misleading statements by failing to disclose that it was selling its securities through unregistered and commissioned agents and broker/dealers in violation of state and federal law, thereby creating a substantial risk of civil liability for damages and/or the rescission of stock purchases.

If you purchased RelationServe securities during the Class Period and wish to serve as a lead plaintiff in the action, you must move the court no later than 60 days from the date of filing. Any member of the purported class may move the court to serve as lead plaintiff through counsel of their choice, or may choose to do nothing and remain an absent class member. If you wish to discuss the case or have questions concerning the notice or your rights, please contact Cohen & Malad attorney Richard Bell by e-mail ([e-mail]) or by phone at 317-636-6481. There is no cost or fee for contacting Cohen & Malad to discuss this case.