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Cognos to Deliver Keynote at SLAM 2007.


- Meg Dussault to Highlight How Performance Management and Business Intelligence Improve Decision-Making in Sales and Marketing -

BURLINGTON, Mass. -- Cognos (Nasdaq: COGN; TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
: CSN CSN Crosby, Stills, and Nash (band)
CSN Centrala studiestödsnämnden (Swedish: state education grant and loan program)
CSN Confédération des Syndicats Nationaux (French) 
), the world leader in business intelligence and performance management solutions, today announced that Meg Dussault, director of corporate positioning, will deliver a keynote address keynote address
n.
An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech.

Noun 1.
 at the Sales Licensing Alliances & Marketing (SLAM) Conference on June 6 at the Hyatt Regency Regency, in British history, the period of the last nine years (1811–20) of the reign of George III, when the king's insanity had rendered him unfit to rule and the government was vested in the prince of Wales (later George IV) as regent.  Tech Center in Denver, Colo.

During the session, Ms. Dussault, noted co-author co·au·thor or co-au·thor  
n.
A collaborating or joint author.

tr.v. co·au·thored, co·au·thor·ing, co·au·thors
To be a collaborating or joint author of: "He and a colleague . . .
 of The Performance Manager, Proven Strategies for Turning Information into Higher Business Performance, available on Amazon.com, will discuss how Performance Management and Business Intelligence play pivotal roles in better aligning organizational goals and strategies for improved decision-making. Ms. Dussault's remarks will be tailored specifically to showing how actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action.

An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it.
, consistent and streamlined business information and metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM.  fuel sales and marketing efforts and combine to drive corporate performance. Slated to begin at 9:15 a.m., MDT MDT
abbr.
Mountain Daylight Time


MDT (in the US and Canada) Mountain Daylight Time

MDT n abbr (US) (= mountain daylight time) →
, her speech is titled "A Better Way Forward: Leveraging Business Intelligence and Performance Management Solutions as Catalysts for Improved Decision-Making in Sales and Marketing."

"Business intelligence and performance management solutions are a key part of today's sales and marketing departments and a topic that has been requested for by attendees," said John Cargile, Managing Editor, Software Business, which is organizing SLAM. "Meg Dussault has been one of the people driving the push for prioritizing these solutions and will provide valuable insights for data-driven decision-making in her keynote. Cognos is a top software company and we're happy to have them share their expertise and best-practice examples at this year's SLAM Conference."

SLAM 2007 focuses successful business development models, sales strategies, licensing technologies, partnering, growth opportunities, and marketing issues facing software companies.

Ms. Dussault's visionary keynote is part of a fast-paced industry event tailored to the goals of software sales and marketing executives, managers and team members. This year's conference will have added emphasis on Software as a Service, Selling Solutions, Sales Demonstrations, and Perfecting the Sales Force Organization for Fast Growth Software Companies. More information on SLAM 2007 can be found at http://www.softwarebusinessonline.com/slam_conf2007_index.htm .

About Cognos:

Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.

Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization's ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. , packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? - and enables them to understand and monitor current performance while planning future business strategies.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform Outperform

An analyst recommendation meaning a stock is expected to do slightly better than the market return.

Notes:
Exact definitions vary by brokerage, but in general this rating is better than neutral and worse than buy or strong buy.
 market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com.

Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

Note to Editors:

Copies of previous Cognos press releases and Corporate and product information are available on Cognos' Web site at http://www.cognos.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 4, 2007
Words:574
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