Cognos and Epsilon Announce New OEM Agreement for Cognos 8 Business Intelligence.Epsilon to Offer to Embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. Cognos 8 Business Intelligence within Epsilon 1. (language) EPSILON - A macro language with high level features including strings and lists, developed by A.P. Ershov at Novosibirsk in 1967. EPSILON was used to implement ALGOL 68 on the M-220. Solutions to Deliver Greater Customer Insight and Drive More Effective Marketing Campaigns BURLINGTON, Mass. -- Cognos (Nasdaq: COGN; TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension : CSN CSN Crosby, Stills, and Nash (band) CSN Centrala studiestödsnämnden (Swedish: state education grant and loan program) CSN Confédération des Syndicats Nationaux (French) ), the world leader in business intelligence and performance management solutions, today announced a strategic OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and agreement with Epsilon, a leading provider of multi-channel, data-driven marketing technologies and services. Epsilon will offer to embed Cognos 8 Business Intelligence's (BI) reporting and analysis capabilities into its marketing technology solutions, delivering greater visibility and insight into customer information and marketing campaigns. With Cognos 8 BI, Epsilon customers will gain versatile reporting and analysis capabilities of all customer data regardless of source type, from ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode. to operational, in one intuitive interface that satisfies the needs of all users and roles. This integrated solution will enable marketers to understand and monitor current campaign performance while planning future strategies with confidence. "Cognos 8 BI will deliver to our customers powerful functionality and insights to improve relevance, strengthen customer relationships, and grow marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. ," said Bryan Kennedy, president of Epsilon's Strategic Database Services group. "The open, standards-based architecture of Cognos 8 BI makes it easy to integrate with our existing solutions, delivering a seamless experience for our customers. Our relationship with Cognos further underscores our commitment to providing marketers with an integrated environment to optimize their relationships and marketing efforts." "With this agreement, Epsilon will be able to offer its customers, nearly a third of the Fortune 2000, easy-to-use reporting capabilities to help drive better decisions that will to grow relationships, response and results," said Ted Jandl, vice president of global OEM partners, Cognos. "We look forward to working with Epsilon to uncover new ways to help improve the marketing technology solutions for its customers worldwide." About Cognos: Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance. Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization's ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. , packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? - and enables them to understand and monitor current performance while planning future business strategies. Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform Outperform An analyst recommendation meaning a stock is expected to do slightly better than the market return. Notes: Exact definitions vary by brokerage, but in general this rating is better than neutral and worse than buy or strong buy. market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com. Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. All other names are trademarks or registered trademarks of their respective companies. Note to Editors: Copies of previous Cognos press releases and Corporate and product information are available on Cognos' Web site at http://www.cognos.com. |
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