Cognis participates in Global Communications Project 2007.Cognis, Monheim, Germany, will be participating in the Global Communications Project 2007. An international competition for college students, the aim of the annual project is to increase awareness and understanding of the issues regarding international communications among students studying public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and communications. The students, who are from 11 different countries, are to take communications theory and apply it to a real-life situation. This year, the competing students are tasked with developing strategies that will enable Cognis to "even better align its communications activities to selected markets and their demands." The Global Communications Project was founded and is headed by Volker Stoltz, a visiting lecturer in international public relations at the University of Erfurt The University of Erfurt is a German University. History The University of Erfurt was founded in 1392 as the third university in the territory which is now Germany; for some time, it was the largest university in the country. . This is the fifth year that the competition has been held. This year, approximately 100 students are taking part, from countries including Germany, Italy, Portugal, Spain, the UK, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , the U.S., Brazil, India, Singapore, and the United Arab Emirates United Arab Emirates, federation of sheikhdoms (2005 est. pop. 2,563,000), c.30,000 sq mi (77,700 sq km), SE Arabia, on the Persian Gulf and the Gulf of Oman. . "With affiliates in more than 30 countries, Cognis is the ideal partner for this competition," says Volker Stoltz. "In developing their strategies, the students will benefit from the experience of a truly international company, and will learn what it's like to work in and with a multicultural mul·ti·cul·tur·al adj. 1. Of, relating to, or including several cultures. 2. Of or relating to a social or educational theory that encourages interest in many cultures within a society rather than in only a mainstream culture. team." The winners of the competition will be announced later this year. |
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