Cognicity's Transactional Watermark Finds Strong Support as a Solution to Internet Music Challenges.Business Editors/High-Tech Writers MINNEAPOLIS--(BUSINESS WIRE)--Sept. 7, 2000 As the music industry continues to search for ways to responsibly enter the world of Internet downloading, one company's technology is emerging as a popular solution to meet the needs of record labels and music consumers. Cognicity's AudioKey(TM) MP3 tMark Version 1.0 is being strongly endorsed by major record labels, artists, and online music merchants. AudioKey is the music industry's first and only transactional watermarking solution for MP3 music downloads A music download refers to the transferring of a music file from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment if required. and streams. This new technology can embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. unique watermarks or fingerprints into MP3 files in real-time -- as the file is being downloaded or streamed. For many companies in the music industry, Cognicity's technology is opening up new possibilities for distribution. "Our content partners know that their music must be easy to buy and easy to play if it is to compete with unaccountable distribution channels like Napster, Gnutella and Freenet," said Paul Sanders of State 51. "Cognicity's AudioKey MP3 tMark is completely transparent to the end user, while providing retailers and content owners with a vital tool for accountability and consumer loyalty schemes." Michael Fitts of Synergy Music Group, Inc. said, "In addition to the speed and robustness of Cognicity's AudioKey MP3 tMark, this is the only solution that fits our business model and allows our company to be aggressive in the emerging music industry." The response to the Audio Key MP3 tMark so far has demonstrated how eager many entertainment companies are for new ways of doing business. "Our technology has the ability to revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the music industry by facilitating new distribution models while protecting the interests of artists and labels," said Ahmed Tewfik, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cognicity. "Companies that are using our watermark watermark: see paper. See digital watermark. have been able to provide copyright-protected content with no deterioration of the user experience." Since the release of this new technology, Cognicity has found numerous companies eager to use the AudioKey MP3 tMark. At a time when online distribution is the subject of a legal scrutiny, Cognicity's technology is providing a solution to let companies move confidently into the future. "Our products are enabling the music industry to adopt multiple e-commerce business models, and we are proud to be leading the effort to provide real-world technology and application solutions to many of the challenges facing the entertainment industry," said Cognicity's VP of Business Development Mark Berger Professor Mark C. Berger (July 24,1955 – April 30, 2003), was the director of The Center for Business and Economic Research at the University of Kentucky until his death at age 47. He was also a Fullbright Scholar at University College Dublin. , former head of music for Morgan Creek films. Content owners using this watermark currently include: Artists Against Piracy, State51, Big Song Entertainment, Indiego \ Synergy Music Group, Rumblefish Records, GP Recording, Blue Summit Records. Online merchants using the AudioKey MP3 tMark include: NetRecovery Solutions, Sound Chaps, MP3Karaoke karaoke (Japanese; “empty orchestra”) Use of a device that plays instrumental accompaniments to songs with the vocal tracks removed, permitting the user to sing the lead. .com, worldofsound.com, Digital Media On-Demand (DMOD DMOD Dynamic Module (Microsoft) DMOD Dink Smallwood Module DMOD Data Modeling DMOD Dynamic Address Module ), Miraz, Artist Forum, eWorldMusic.com. AudioKey(TM) MP3 tMark Details... http://www.cognicity.com/prod/prodfset4.html For a limited time and for qualified partners, a FREE AudioKey(TM) MP3 tMark starter version is available. This will allow content owners and online merchants to experiment with transactional watermarking at no cost or risk. About Cognicity Cognicity, Inc., based in Minneapolis, MN, is a recognized leader in providing audio watermarking A watermark embedded within an audio stream to identify its origination. See digital watermark. and other innovative software solutions for the music and entertainment industries. For additional information and access to our online white paper on data embedding 1. (mathematics) embedding - One instance of some mathematical object contained with in another instance, e.g. a group which is a subgroup. 2. (theory) embedding - (domain theory) A complete partial order F in [X -> Y] is an embedding if and watermarking, visit Cognicity at http://www.cognicity.com. AudioKey(TM) is a trademarks of Cognicity, Inc. All other companies or products listed are trademarks of their respective owners. |
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