CogniTech Selects FirstFloor Smart Delivery for Web-Based Marketing Encyclopedia.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Sept. 17, 1997-- FirstFloor(TM) Software Inc., the leader in web-based business document delivery solutions, and CogniTech Corp., a leading provider of client/server automation solutions for remote and mobile sales organizations, today announced an agreement by which CogniTech will license FirstFloor's Smart Delivery business document delivery solution. CogniTech will integrate FirstFloor's Smart Delivery with their Sharkware solution, providing users with a self-sustaining marketing encyclopedia encyclopedia, compendium of knowledge, either general (attempting to cover all fields) or specialized (aiming to be comprehensive in a particular field). Encyclopedias and Other Reference Books system or MES (Manufacturing Execution Software) Software that provides real time access to plant activities that include equipment, labor, orders and inventory. An MES integrates the data with enterprise resource planning (ERP) systems so that management has complete control of . This integration empowers marketing and sales organizations by monitoring and notifying them of new and updated information from the Internet, intranet, or LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. -- keeping sales professionals proactively informed and up-to-date. "FirstFloor Smart Delivery answers the demand our customers voiced for the ability to selectively push targeted sales and marketing documents to field sales organizations," said Charles T. Cumbaa, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CogniTech Corp. "In addition, FirstFloor allowed us to quickly integrate, market, and ship a self-sustaining, Web-based marketing encyclopedia to our customer and prospect base." Sharkware applications improve the ten tailored to meet specific customer requiremegeted mobile or office-bound audiences. For example, marketing or internal sales organizations can proactively "push" account specific information, such as proposalslicensing agreement with CogniTech will allow satFloor Software. "Integrated with Sharkware, Tech Corp. Founded in 1992 and headquartered in Atlanta, Ga., CogniTech Corp. provides a comprehensireware Sales Advantage, Sharkware 3.0 Network, and Sharkware 3.0 Pro, based on the proven sales methodologies of CogniTech cofounder co·found tr.v. co·found·ed, co·found·ing, co·founds To establish or found in concert with another or others. co·found , Harvey Mackay Harvey Mackay (born 1932 in Saint Paul, Minnesota) is a businessman and columnist. Mackay is perhaps best known as the author of five business bestsellers, including Swim With the Sharks (Without Being Eaten Alive), Beware the Naked Man Who Offers You His Shirt, and Dig Your Well , author of Swim with the Sharks Without Being Eaten Alive and other sales and marketing best sellers. CogniTech's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Sharkware 3.0 Anywhere, is a client/server solution with full reapplication Re`ap`pli`ca´tion n. 1. The act of reapplying, or the state of being reapplied. and remote capabilities and is designed to provide the affordable, feature-packed team-selling tool needed to effectively manage relationships and close more sales. For more information on CogniTech producthe information they need, when they need it andnications Corp., Oracle Corp., Sun MicrosystemBrock International, Calico Technology, CogniTecivately held company. FirstFloor Softwareiries, contact FirstFloor at 415/968-1101. -0- Note to Editors: FirstFloor, Smart Delivery, and the FirstFloor logo are trademarks of FirstFloor Software Inc. Otective holders. 77 betsyr@sharkware.com |
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