Cogneto Launches To Redefine Strong Authentication For Financial Institutions, Online Retailers And The Military; New Venture Pioneers 'Cognitive Authentication', Identifying Users By Their Unique Experiences And Behavior.SEATTLE -- After six months in stealth mode Taking place in secret. It often refers to the position that startup companies take when developing a product they feel will be very competitive in the marketplace. They swear everyone to secrecy and keep a very low profile until they are ready to launch. , Cogneto Inc. formally launched today with a mission to combat identity fraud for people using online services. Founded by a team of leading security experts, cognitive psychologists, network architects and specialists in human-computer interaction Human-computer interaction An interdisciplinary field focused on the interactions between human users and computer systems, including the user interface and the underlying processes which produce the interactions. , Cogneto is pioneering a new branch of biometrics which identifies people based on behaviors inherent in the way they interact with computers. 'Cognitive authentication' is the most effective way to validate the identity of online customers since each person's recognition abilities, response times and personal experiences are unique to them. Financial institutions, online retailers and military organizations need to authenticate (1) To verify (guarantee) the identity of a person or company. To ensure that the individual or organization is really who it says it is. See authentication and digital certificate. (2) To verify (guarantee) that data has not been altered. their customers in a user-friendly, secure, reliable and cost-effective manner - a challenge which Cogneto aims to address. Wireless and investment banking veteran Ralph Scobie, will lead Cogneto as chairman, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . He is joined by an experienced management team including: --Patrick Audley, chief technology officer, and former founder of Group Telecom's PKI (Public Key Infrastructure) A framework for creating a secure method for exchanging information based on public key cryptography. The foundation of a PKI is the certificate authority (CA), which issues digital certificates that authenticate the identity of division --John Bradley, chief network officer, and founder of Group Telecom, Canada's most successful CLEC (Competitive Local Exchange Carrier) An organization offering local telephone service that is not one of the traditional telephone companies. The Telecommunications Act of 1996 allowed competition to the incumbent telcos (ILECs), enabling new companies (CLECs) --Dr Andrew Csinger, chief strategy officer, former founder of Xcert Software Inc, a pioneer of public key infrastructure (PKI) software --Martin Renaud, chief scientist, and experienced experimental psychologist with a specialism in memory --Dr Barry Po, director of user experience, a leading expert in human-computer interaction. Adrian Beeston, managing director, international, will head Cogneto's London office. "With the increasing threat of online fraud and identify theft, banks and other online organizations must take proactive steps to protect their customers by deploying strong authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. and security solutions," said Ralph Scobie, CEO of Cogneto. "Until now those security measures Noun 1. security measures - measures taken as a precaution against theft or espionage or sabotage etc.; "military security has been stepped up since the recent uprising" security always meant some form of compromise, whether in terms of usability, cost or the level of security provided. With cognitive authentication, Cogneto ends that dilemma - it is hardware-free, user-friendly and extremely secure." Cogneto's two-way, multi-factor, strong authentication platform, UNOMI(TM), will be launched in October. It combines cognitive authentication with proactive universal risk mitigation enabling online service providers to securely validate the identity of their customers based on a range of behavioral measurements (such as response times), device inputs (such as the user's IP address) and global factors (such as the ambient fraud threat level). Cogneto is funded by a group of angel investors An individual who invests his or her own money in a private company, which is typically a startup. An angel investor is not an employee or member of a bank, venture capital firm or other financial institution that normally makes such investments. and with private equity. It has offices in Seattle, Vancouver, Canada and London, England. About Cogneto Cogneto is a pioneer of cognitive authentication which uses a range of recognition and behavioral factors to validate the identity of online users. It was founded in February 2006 by a team of leading security experts, cognitive psychologists, network specialists and experts in human-computer interaction. Cogneto is privately-held with offices in Seattle, Vancouver and London. Its two-way, multi-factor, strong authentication platform, UNOMI(TM) will be launched in October 2006. Further information can be found at www.cogneto.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion