Cogneto Launches First Cognitive Authentication Solution.UNOMI Identifies Online Users Through a Unique Blend of Cognitive Psychology cognitive psychology, school of psychology that examines internal mental processes such as problem solving, memory, and language. It had its foundations in the Gestalt psychology of Max Wertheimer, Wolfgang Köhler, and Kurt Koffka, and in the work of Jean and Behavioral Biometrics SEATTLE -- Cogneto, the pioneer of cognitive authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. , today launched UNOMI(TM), a two-way, multifactor authentication Using two or more forms of identification to authenticate a user. Single factor authentication, which is commonly used, employs a unique username and password combination. For more security, multifactor authentication adds at least one more form, such as a physical token or biometrics. solution capable of identifying online users based on their unique memories and life experiences. UNOMI is the first authentication solution to couple cognitive psychology with behavioral biometrics in order to identify users by observing their online behavior and computer interaction. UNOMI is a hardware-free, strong authentication platform. The solution is flexible, robust and more accurate, setting new standards for biometric technologies. It provides an effective, user-focused solution for protecting financial institutions, military organizations, online retailers and their customers against fraud and identity theft. UNOMI asks users about vivid life experiences then observes their reactions and analyzes their responses. These user-created Passthoughts(TM) are intuitive and cannot be forgotten, lost or stolen. The solution also tracks other cognitive and biometric factors during the authentication process, including response times, mouse movements, and individual user traits. All of these factors are used by UNOMI to generate a risk threshold for each log in. This risk adaptive solution gives organizations the power to control security in any given situation. UNOMI's user-centered design In broad terms, user-centered design (UCD) is a design philosophy and a process in which the needs, wants, and limitations of the end user of an interface or document are given extensive attention at each stage of the design process. enables online customers to be authenticated au·then·ti·cate tr.v. au·then·ti·cat·ed, au·then·ti·cat·ing, au·then·ti·cates To establish the authenticity of; prove genuine: a specialist who authenticated the antique samovar. accurately and quickly. The software-only platform makes it suitable for rapid mass deployment, while the intuitive nature of Passthoughts minimizes the need for user training. "Identity theft and online security are major concerns for financial institutions, government organizations, retailers, and of course consumers," said Ralph Scobie, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cogneto. "Users must be confident they are being protected without compromising their online experience. By developing UNOMI, which takes advantage of the unique experiences and life events that make us all different, users will no longer need to worry about identity theft hindering their ability to conduct business or spending time "Spending Time" is the first single released by Christian artist Stellar Kart. The lyrics describe the band members desire to spend "more time with God". "Sometimes it’s a real struggle to spend time with God. online." UNOMI consists of three integrated layers: The User Experience is the visual interface of UNOMI, which can be customized to match the look and feel of an institution's own brand. It is here that users create Passthoughts, vivid life recollections layered with cognitive biometric factors based on their own unique experiences. To authenticate (1) To verify (guarantee) the identity of a person or company. To ensure that the individual or organization is really who it says it is. See authentication and digital certificate. (2) To verify (guarantee) that data has not been altered. , users need only recognize their own Passthoughts. By taking advantage of the latest advances in user interface technology, such as dynamic cascading and attentional focus, UNOMI interacts with users in a way that accelerates the login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on. process while simultaneously protecting them from malicious attacks, such as phishing Pronounced "fishing," it is a scam to steal valuable information such as credit card and social security numbers, user IDs and passwords. Also known as "brand spoofing," an official-looking e-mail is sent to potential victims pretending to be from their ISP, bank or retail establishment. . Designed with superior usability in mind, the User Experience layer makes UNOMI simple, transparent, and fun to use. The Cognometric Engine is the central coordinator for UNOMI, enabling the real-time analysis of behavioral characteristics, such as cognitive response, 'mousemetrics', and selection patterns to assess user identity. The Engine also links into the User Experience and Universal Risk Mitigation layers to integrate situational data, such as device prints, geo-location, and time of day. All of the behavioral, spatial, and temporal factors collected by UNOMI are used to make a consensus decision about a user's identity claim. UNOMI goes beyond merely passing or failing users by using consensus decision-making Consensus decision-making is a decision-making process that not only seeks the agreement of most participants, but also to resolve or mitigate the objections of the minority to achieve the most agreeable decision. to give institutions the power to be risk adaptive through policy-based authentication decisions. The Universal Risk Mitigation layer provides proactive fraud prevention. UNOMI looks at security on individual, organizational and global levels simultaneously, empowering UNOMI with the ability to assess the possibility of security breaches in an organization before they happen. This threat assessment is passed to the Cognometric Engine to be used in consensus decision-making. Data from the Cognometric Engine also flows back into Universal Risk Mitigation, allowing UNOMI to adapt to potential security threats instantly. Unlike other solutions, UNOMI has been designed to give organizations power over their own security. UNOMI features a zero-impact installation process, making deployment and integration easy. Consensus decision-making and continuous security ratings Security ratings Commercial rating agencies' assessment of the credit and investment risk of securities. allow for varying levels of access to client services. Customers can set policies based on their needs and those of their users. For example, UNOMI gives banks the flexibility to restrict certain kinds of transactions, such as high-value money transfers, from occurring unless a user meets a risk threshold established by the bank. This form of policy-based security allows banks to protect customers without compromising their users' needs and online experience. UNOMI will be licensed on a per user per annum Per annum Yearly. basis. Pricing will vary depending on the number of users. For further details, please contact Cogneto at (604) 662 7344. About Cogneto Cogneto is a pioneer of cognitive authentication, which uses a range of recognition and behavioral factors to identify online users. It was founded in February 2006 by a team of leading security experts, cognitive psychologists, network specialists and experts in human-computer interaction Human-computer interaction An interdisciplinary field focused on the interactions between human users and computer systems, including the user interface and the underlying processes which produce the interactions. . Cogneto is privately-held with offices in Seattle, Vancouver and London. Its two-way, multifactor, strong authentication platform, UNOMI[TM] was launched in October 2006. Further information can be found at www.cogneto.com. |
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