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Cognet-X Inc. - Managed Care Executives Report Pfizer Inc., Johnson & Johnson and Sanofi-Aventis Made the Most Contacts to Them in Third Quarter.


FEASTERVILLE, Pa. -- Increased promotion for a few key brands led Pfizer Inc., Johnson & Johnson and Sanofi-Aventis to become the pharmaceutical companies with the most third-quarter contacts to leading managed care pharmacy executives, Cognet-X Inc. reported today.

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 Cognet-X's PAR-Rx (Promotional Assessment Research) Report(TM), Pfizer's recent launch of Lyrica for nerve pain nerve pain Vox populi → medtalk Neuralgia, see there  propelled it into the number-one spot among pharmaceutical companies that promoted to PAR-Rx panelists in the third quarter.

An increase in contacts for two leading brands, the antibiotic Levaquin and the antipsychotic agent antipsychotic agent Major tranquilizer, neuroleptic Neuropharmacology Any drug that attenuates psychotic episodes Agents Phenothiazines, thioxanthenes, butyrophenones, dibenzoxazepines, dibenzodiazepines, diphenylbutylpiperidines Indications Management of  Risperdal, boosted contacts for Johnson & Johnson, which ranked second.

Sanofi-Aventis introduced the controlled-release sleep aid Ambien CR Ambien CR (zolpidem tartrate extended release) is different from Ambien (zolpidem tartrate) in that the medication is formulated in a 2 layer tablet. The first layer of the Ambien CR tablet dissolves quickly to help people fall asleep, while the 2nd layer dissolves slowly over the  in the third quarter; promotion for that brand as well as increased contacts for the antihistamine antihistamine (ăn'tĭhĭs`təmēn), any one of a group of compounds having various chemical structures and characterized by the ability to antagonize the effects of histamine.  Allegra Al·leg·ra

A trademark for the drug fexofenadine hydrochloride.


fexofenadine hydrochloride

Allegra, Telfast (UK)

Pharmacologic class: Peripherally selective piperidine, selective histamine
 and the antibiotic Ketek moved Sanofi-Aventis into the third position.

Also among the top five companies in contacts to PAR-Rx panelists were GlaxoSmithKline and Merck & Co. Inc.

Pharmacy directors reported an increase in contact levels for other companies, most notably Abbott Laboratories Abbott Laboratories (NYSE: ABT) is a diversified pharmaceuticals and health care company. It has over 65,000 employees and operates in 130 countries. The corporate headquarters are in Abbott Park, Illinois, a neighborhood of North Chicago, Illinois. , Amylin Pharmaceuticals Inc. and Takeda Pharmaceuticals.

The pharmaceutical corporations with the most contacts to PAR-Rx panelists in 3Q 05 were:
1. Pfizer Inc.

    2. Johnson & Johnson

    3. Sanofi-Aventis

    4. GlaxoSmithKline

    5. Merck & Co. Inc.

    6. Novartis Pharmaceuticals Corp.

    7. Wyeth

    8. Abbott Laboratories

    9. AstraZeneca PLC

    10.Schering-Plough Corp.


About the PAR-Rx Report

Cognet-X's PAR-Rx Report is a year-round service that provides the pharmaceutical industry with timely, Internet-based competitive intelligence on pharmaceutical company promotion to influential managed care pharmacy directors. The Report offers Cognet-X clients the ability to evaluate and analyze variable differences that are critically important to their decision-making process.

About Cognet-X

Cognet-X offers the pharmaceutical industry market research, consulting and software development that help companies build and refine their relationships with numerous customer bases, including the managed care community. Based in Bucks County, Pennsylvania Bucks County is a county located in the U.S. state of Pennsylvania. As of 2000, the population was 597,635. A 2004 U.S. Census estimate placed the population at 621,342, making it the fourth most populous county in Pennsylvania, after Philadelphia, Allegheny, and Montgomery , Cognet-X is privately held and employee-owned.

For more information on the PAR-Rx Report, please contact director, sales and marketing, George Cikalo at (215) 396-8300 (ext. 166) or georgec@cognetx.com or Bryna Elder-Munro (ext. 123) or brynae@cognetx.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 30, 2005
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