Cogit.com and ResponseLogic Announce Strategic Alliance to Offer a Robust Etargeting and Content Serving Solution.Business Editors Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. Summit BOSTON--(BUSINESS WIRE)--April 10, 2000 Cogit.com RealTarget 2.0(TM) to Provide Real-Time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. Predictions and Anonymous Profiles for Sites Powered by ResponseLogic's ADAPTe(SM) Technology Suite Cogit.com, a leading provider of real-time etargeting services, and ResponseLogic, a leading provider of online relationship marketing services, today announced a strategic alliance. As a result of the strategic alliance, the companies will license their respective technologies, Cogit.com RealTarget 2.0 and ResponseLogic's APAPTe, to provide their new and existing clients with a robust etargeting, anonymous profiling and content serving solution. The companies will also conduct joint marketing of their products and services to both new and existing clients, with the Cogit.com Strategic eMarketing Services team and ResponseLogic's Personalization Services group working together to address all client needs. ResponseLogic's ADAPTe and Cogit.com RealTarget 2.0 are complementary technologies for conducting precision etargeting, anonymous profiling and real-time personalization for e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. sites. Through the alliance, ResponseLogic's ADAPTe technology will leverage Cogit.com RealTarget 2.0. RealTarget 2.0 will feed dynamic predictions and demographic and lifestyle attributes to ADAPTe's expert-systems-based personalization engine. ResponseLogic's patent-pending ADAPTe technology suite will use this information to dynamically serve the right mix of content to drive sales and maximize customer relationship building opportunities. "Cogit.com's RealTarget 2.0 creates anonymous profiles that will be a key component of ResponseLogic's ability to provide personalization services," said James Scott James Scott is the name of several people:
RealTarget 2.0 will be deployed at sites powered by ResponseLogic's ADAPTe technology suite, which includes customer recognition, offer matching, content delivery and performance measurement capabilities. With the ADAPTe technology suite and RealTarget 2.0, an e-commerce site that sells and markets musical equipment, for example, will now be able to integrate a consumer's buying habits and preferences and dynamically serve the right offer. "Our new relationship with ResponseLogic will help both companies reach new markets," said Peter Corrao, CEO of Cogit.com "It will also enable our clients without rules engines to immediately implement RealTarget 2.0 and jump-start their etargeting efforts. This is an alliance of respective strength and experience in etargeting and personalization technology that will enable Cogit.com and ResponseLogic to provide our clients with the products and services they need to increase sales, build traffic and create one-to-one relationships with their customers." About Cogit.com Cogit.com is a leader in emarketing providing real-time etargeting services that apply offline consumer data and analytics to predict online behavior. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Cogit.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , with strong financial backing by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , including New Enterprise Associates, Institutional Venture Partners and Crosslink Capital. The company is committed to excellence, with a world-class management and technical team contributing deep expertise in direct marketing, statistical analysis and database management. Cogit.com's clients include successful Internet companies, such as Tower Records, Consumer Broadcast Group, iGo Corporation, Nexchange Corporation, STL (STereoLithography) A 3D printing file format created by 3D Systems for its stereolithography system. Also supported by many numerical control, rapid prototyping and rapid manufacturing machines, STL provides the surface geometry of the item in triangles. Inc., ThirdAge Media Inc., Women.com Networks and Zbuyer.com. All rely on Cogit.com to identify their best customers, target them effectively and turn their visits into purchases. For more information on Cogit.com, call 415/908-1900, visit the company's Web site at www.cogit.com or send e-mail to info@cogit.com. About ResponseLogic ResponseLogic Inc., launched in March 1999, is a leading provider of personalization services that empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems Web site owners with a breakthrough ability to recognize an individual, understand that person's interests and behaviors, and dynamically serve the right mix of content to drive sales and maximize relationship-building opportunities. ResponseLogic provides a unique, comprehensive solution that transforms consumer information into knowledge that is actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. in real time. The company couples its thin server layer technology with its personalization consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" group that brings to bear expertise in database marketing, modeling and advanced analytics to provide complete end-to-end support for its customers. Rich reporting on customer demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and segmentation, as well as "browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. versus buy" behavior help users evaluate effectiveness of the personalization solution. ResponseLogic's patent-pending ADAPTe technology suite raises the bar within the industry by linking its own success to that of its clients, charging only when a successful customer engagement has occurred. For more information on ResponseLogic, call 212/481-8700, visit the company's Web site at www.responselogic.com or send e-mail to info@responselogic.com. Note to Editors: Cogit, RealProfile and RealTarget are trademarks of Cogit.com. ResponseLogic and ADAPTe are service marks of Response Logic Inc. |
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