Cogit.com and HotData, Inc. Announce Marketing Alliance; Cross-Marketing Alliance Leverages Product Synergies and Provides Greater Value to Shared Customers.Business Editors, High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--June 20, 2000 Cogit.com, a leading provider of real-time etargeting services, and HotData, Inc., a leading provider of customer intelligence that supports one-to-one marketing activities, today announced a cross-marketing alliance designed to extend the reach of each company's marketing efforts. Through the marketing strategy, the companies will refer to each other's prospective customers based on a revenue-sharing model. "Cogit.com and HotData both direct their services at emarketers and ecommerce sites that need to learn more about their visitors and build upon their customer relationships. Working together we can give them the ability to know their customers and improve the effectiveness of their marketing activities," said Hollis Chin, vice president of marketing at Cogit.com. "We look forward to working with Cogit.com in bringing new customers to them and HotData," said Johnny Anderson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of HotData, Inc. "This is an alliance that can only result in mutual benefits to each company in terms of increasing each customer base and overall revenues." About Cogit.com Cogit.com is a leader in emarketing providing real-time etargeting services that apply offline consumer data and analytics to predict online behavior. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Cogit.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , with strong financial backing by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , including New Enterprise Associates, Institutional Venture Partners and Crosslink Capital. The company is committed to excellence, with a world-class management and technical team contributing deep expertise in direct marketing, statistical analysis, and database management. Cogit.com's clients include successful Internet companies, such as Tower Records, Consumer Broadcast Group, iGO Corporation, Nexchange Corporation, ThirdAge Media, Inc., SpeedyClick, a division of Network Commerce Inc., and Zbuyer.com. All rely on Cogit.com to identify their best customers, target them effectively and turn their visits into purchases. For more information on Cogit.com, call 415/908-1900, visit the company's Website at www.cogit.com or send email to info@cogit.com. About HotData Inc. Located in Austin, Texas, HotData provides instant access to in-depth and accurate customer information to companies seeking to harness the power of one-to-one marketing by utilizing CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and ebusiness systems. Unlike individual data providers or traditional service bureaus, HotData collects critical customer data from the industry's leading data sources and delivers a complete set of essential business and consumer information - online and directly into the business applications. More than a dozen data providers have executed agreements to supply data to HotData users, including Claritas, Inc., Dun & Bradstreet (NYSE NYSE See: New York Stock Exchange :DNB DNB Dictionary of National Biography DNB Drum N Bass (music) DNB De Nederlandsche Bank DNB Dun & Bradstreet (stock symbol) DNB Den Norske Bank DNB David Nelson Band ), Experian, Group 1 Software, Inc. (Nasdaq: GSOF); MAILER'S Software; The Polk Company, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval ; Westminster International; and WhoWhere?, Inc. To find out more about HotData and its products, call 1-800-HOTDATA (512-531-5300), or visit http://www.hotdata.com. Cogit, RealProfile and RealTarget are trademarks of Cogit.com. |
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