Cogit.com Forms Advisory Board to Guide Technology Development and Privacy Policies.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--April 25, 2000 Technical Advisory Board Brings Together Experts in High Availability Systems, Large Databases, Analytics, and Privacy Cogit.com, a leading provider of real-time etargeting services, today announced the appointment of Dr. John Mashey, vice president and chief scientist, Silicon Graphics; Philip Stark, professor of Statistics, University of California, Berkeley The University of California, Berkeley is a public research university located in Berkeley, California, United States. Commonly referred to as UC Berkeley, Berkeley and Cal ; and Graham Wood, consulting member of technical staff, Oracle Corporation to its newly formed Technology Advisory Board. The Advisory Board is chaired by Adele Goldberg, Ph.D. The Advisory Board is committed to help guide company strategy and to provide input regarding the collection, storage and transmission of data. "We've pulled together a group of advisors who are industry experts on high availability systems, large databases, analytics, and privacy. The ultimate mission of the Technical Advisory Board is to help protect the interests of our clients and their customers," said Peter Corrao, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cogit.com. "The board will offer Cogit.com feedback relating to the collection of data and the deployment of Cogit.com's RealProfile and RealTarget services." "Cogit.com is indeed lucky to have attracted such a talented group of experts," said Adele Goldberg, Advisory Board chair. "The Board will help Cogit.com by reviewing long-range policy decisions or by troubleshooting isolated problems as they arise. This is a group of very forward-thinking individuals." Dr. John Mashey is vice president and chief scientist at Silicon Graphics based in Mountain View, Calif. He is an "ancient UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). person," having started work on UNIX in 1973 at Bell Labs. He has worked on and managed many projects in technical computing, helped design the MIPS (Million Instructions Per Second) The execution speed of a computer. For example, .5 MIPS is 500,000 instructions per second; 100 MIPS is a hundred million instructions per second. RISC RISC in full Reduced Instruction Set Computing Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s. architecture and has given more than 500 public talks on software engineering, supercomputing, and benchmarking. Philip Stark, Ph.D., is a professor of Statistics at the University of California, Berkeley. He has worked on a variety of data reduction and inference problems in geophysics and astrophysics in which up to a gigabyte of data are collected daily. He has consulted in product liability litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. , truth in advertising, equal protection under the law, trade secret litigation, employment discrimination litigation, insurance litigation, natural resource legislation, the U.S. census, clinical trials, signal processing, geochemistry, IC mask quality control, water treatment and oil exploration. Graham Wood has been in the software industry for over 20 years and working with the Oracle database since 1984. He currently is a consulting member of technical staff in the RDBMS (Relational DataBase Management System) See relational database and DBMS. RDBMS - relational database Development Performance Group at Oracle HQ in Redwood Shores. He specializes in large, high performance online systems from the high level architecture and design down to detailed performance tuning and has worked with many of the largest Oracle database systems. Graham has a Masters in Computer Science from the University of Birmingham Due to Birmingham's role as a centre of light engineering, the university traditionally had a special focus on science, engineering and commerce, as well as coal mining. It now teaches a full range of academic subjects and has five-star rating for teaching and research in several in the UK. Adele Goldberg, Ph.D., is a designer of computing languages and systems. She led the team at the Xerox Palo Alto Research Center Palo Alto Research Center - XEROX PARC (PARC (Palo Alto Research Center Incorporated, Palo Alto, CA, www.parc.com) Founded in 1970, PARC is a Xerox subsidiary involved in high-tech research and development. Although Xerox's headquarters are in Stamford, Connecticut, and manufacturing and marketing are in Rochester, New York, PARC is ) that developed the Smalltalk-80 system, which set the computer industry's vision for architecting systems with object technology and creating graphical user interfaces. In 1988, she founded ParcPlace Systems, commercializing object technology for corporate application developers. Adele has authored six books, the last of which is entitled Succeeding with Objects: Decision Frameworks for Project Management. As Board member and technical advisor to several startup companies, she is currently involved in the design and deployment of eCommerce communities. About Cogit.com Cogit.com is a leader in emarketing providing real-time etargeting services that apply offline consumer data and analytics to predict online behavior. Based in San Francisco, Cogit.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , with strong financial backing by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , including New Enterprise Associates, Institutional Venture Partners and Crosslink Capital. The company is committed to excellence, with a world-class management and technical team contributing deep expertise in direct marketing, statistical analysis and database management. Cogit.com's clients include successful Internet companies, such as Tower Records, Consumer Broadcast Group, iGo Corporation, Nexchange Corporation, STL, Inc., ThirdAge Media, Inc., Women.com Networks and Zbuyer.com. All rely on Cogit.com to identify their best customers, target them effectively, and turn their visits into purchases. For more information on Cogit.com, call 415/908-1900, visit the company's website at www.cogit.com or send email to info@cogit.com. |
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