Cogit.com Engages Ernst & Young LLP as Consumer Privacy Advisor.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--April 17, 2000 Ernst & Young To Review Cogit.com's Privacy Practices Cogit.com, a leading provider of real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. emarketing services, today announced that it has engaged Ernst & Young LLP LLP - Lower Layer Protocol to provide advice on Cogit.com's customer service privacy practices. The engagement will include an assessment of Cogit.com's current and planned electronic privacy measures. Cogit.com will begin an independent privacy audit of their services, including RealProfile(tm) and RealTarget(tm), which provide the benefit of relevant emarketing services to Cogit.com's clients while ensuring consumer privacy is maintained. "Privacy is core to Cogit.com's business. We don't disclose any personally identifiable information In information security and privacy, personally identifiable information or personally identifying information (PII) is any piece of information which can potentially be used to uniquely identify, contact, or locate a single person. , nor track online behavior across the web," said Peter Corrao, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cogit.com. "Currently, Cogit.com adheres to TRUSTe principles. Now, we're seeking counsel from Ernst & Young to assist in building and maintaining best-in-class etargeting privacy practices to benefit our clients and their customers." About Ernst & Young Ernst & Young's Information Systems Assurance and Advisory practice (ISAAS) delivers eRisk Solution services through the Ernst & Young worldwide organization. These services address eBusiness availability, reliability, control, security, incident response and trust. More information on CyberProcess Certification and Ernst & Young's eRisk Solutions is available at www.ey.com. Ernst & Young is one of the world's leading providers of dot-company services in assurance, consulting, corporate finance and tax. More than 85,000 people around the world act as creative catalysts, joining forces with clients to do all it takes--FROM THOUGHT TO FINISH(tm)--to achieve positive, significant change. E&Y pioneered the development of advanced solutions to connect clients, partners and employees with E&Y resources and knowledge to help them rapidly reach their goals. Ernst & Young refers to the U.S. firm of Ernst & Young LLP and other members of the global Ernst & Young organization. About Cogit.com Cogit.com is a leader in emarketing providing real-time etargeting services that apply offline consumer data and analytics to predict online behavior. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Cogit.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , with strong financial backing by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , including New Enterprise Associates, Institutional Venture Partners and Crosslink Capital. The company is committed to excellence, with a world-class management and technical team contributing deep expertise in direct marketing, statistical analysis, and database management. Cogit.com's clients include successful Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the companies, such as Tower Records, Consumer Broadcast Group, iGo Corporation, Nexchange Corporation, STL (STereoLithography) A 3D printing file format created by 3D Systems for its stereolithography system. Also supported by many numerical control, rapid prototyping and rapid manufacturing machines, STL provides the surface geometry of the item in triangles. , Inc., ThirdAge Media, Inc., Women.com Networks, and Zbuyer.com. All rely on Cogit.com to identity their best customers, target them effectively and turn their visits into purchases. For more information on Cogit.com, call 415/908-1900, visit the company's Website at www.cogit.com or send email to info@cogit.com. Cogit, RealProfile and RealTarget are trademarks of Cogit.com |
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