Cogit.com Appoints Steven E. Parker as Chief Operating Officer.Business Editors DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. Net.marketing BOSTON--(BUSINESS WIRE)--Sept. 25, 2000 Former Senior Vice President of MyPoints.com Brings Cogit.com More Than 15 Years of Experience and Proven Success in Management, Operations and Emarketing Cogit.com, a leading provider of real-time, etargeting services, today appointed Steven E. Parker to the position of chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . In this position, Parker, who has held executive management positions with emarketing companies and traditional "brick and mortars See bricks and mortar. ," will oversee Cogit.com's day-to-day operations, providing leadership for all the company's departments. Parker also will serve on Cogit.com's Board of Directors. Parker brings to Cogit.com more than 15 years of proven success in management and operations, and a specialization in all forms of online and offline marketing. In his most recent position, he served as senior vice president of marketing for MyPoints.com (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MYPT MYPT myosin phosphatase target (biochemistry) MYPT Merseyside Young People’s Theatre (UK) MYPT Maramures Young People's Trust (UK) ), the industry's leading online direct marketing and loyalty firm. While at MyPoints.com, Parker was the driving force behind the company's emarketing strategy, and oversaw the trade and marketing activities prior to the company's official launch through its successful IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. . As a result, he helped establish MyPoints.com as a top 50 web site -- (per Media Metrix, 2000) -- with more than 16 million members and 850 advertisers. "Steve is a proven leader with online and offline companies with a deep understanding of how to manage professionals across disciplines," said Peter Corrao, chief executive officer of Cogit.com. "His strong understanding of technology, emarketing and traditional branding is clearly demonstrated through his work for MyPoints.com. We look forward to him joining Cogit.com's 'E' team." Before joining MyPoints.com in 1997, Parker demonstrated his leadership ability for such companies as Select Brands, a hybrid-branded marketer and food broker selling to grocery stores, warehouse clubs and other retail outlets. As president and co-founder of Select Brands from 1995 to 1997, he increased the business to more than three million dollars in sales with distribution in over 4,000 stores across the country. Earlier in his career, Parker was director of category management and new product development for Keebler Company's food service division and served as national field marketing manager for No Nonsense About No nonsense has been a major supplier of women's legwear to food, drug, mass and club outlets. Today, in addition to hosiery, tights and dress socks, they also offer sleepwear, panties, sporty style socks, novelty socks and foot comfort products, as well as socks for men Pantyhose. About Cogit.com Cogit.com is a leader in emarketing providing real-time etargeting services that apply offline consumer data and analytics to predict online behavior. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Cogit.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , with strong financial backing by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , including New Enterprise Associates, Institutional Venture Partners and Crosslink Capital. The company is committed to excellence, with a world-class management and technical team contributing deep expertise in direct marketing, statistical analysis and database management. Cogit.com's clients include successful Internet companies, such as Tower Records, iGO Corporation, Nexchange Corporation, ThirdAge Media, Inc., SpeedyClick, a division of Network Commerce Inc., and Boldminds.com. All rely on Cogit.com to identify their best customers, target them effectively, and turn their visits into purchases. For more information on Cogit.com, call 415/908-1900, visit the company's Web site at www.cogit.com or send email to info@cogit.com. Cogit, RealProfile and RealTarget are trademarks of Cogit.com. |
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