Cogit.com Appoints Don N. Macdonald Senior Director of Product Marketing.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Aug. 15, 2000 MacDonald Brings Cogit.com Emarketing Expertise through Positions at I/PRO and Diffusion diffusion, in chemistry, the spontaneous migration of substances from regions where their concentration is high to regions where their concentration is low. Diffusion is important in many life processes. (Vignette Vignette A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible. ) and a Solid Background in Data Mining and Management Cogit.com, a leading provider of real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. , etargeting services, today announced the appointment of Don N. MacDonald to the position of senior director of product marketing. In this position, MacDonald will develop and oversee the product management and product marketing strategy for Cogit.com's current etargeting services, RealProfile(TM) and RealTarget(TM), future releases of these services and new offerings. MacDonald has held key director positions in product management with emarketing companies, such as I/PRO, a leader in Web traffic verification, analysis and research, and a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Engage. While at I/IPRO, he was responsible for defining the life cycle of legacy and new products/services. He also directed the introduction of data mining systems to enhance new analytic an·a·lyt·ic or an·a·lyt·i·cal adj. 1. Of or relating to analysis or analytics. 2. Expert in or using analysis, especially one who thinks in a logical manner. 3. Psychoanalytic. offerings. Prior to I/PRO he was a product manager at Diffusion, (acquired by Vignette). "Within the emarketing industry, Don has proven expertise in designing innovative products, especially his work on I/PRO's recently introduced data analytics engine for Web log data," said Hollis Chin, vice president of marketing at Cogit.com. "He's also extremely creative when it comes to developing effective emarketing software and services that make use of data mining, which is one of the key features of Cogit.com's emarketing services. His knowledge and background will enable him to contribute greatly to our current and future services and product development strategies." "Cogit.com is well-respected throughout the emarketing industry, and I look forward to contributing to the marketing strategy for its current services and developing new products and services that move the company forward," said MacDonald. "Cogit.com also offers me a dynamic working environment, with a diverse executive staff having strong backgrounds in traditional marketing, emarketing and database technology." About Cogit.com Cogit.com is a leader in emarketing providing real-time etargeting services that apply offline consumer data and analytics to predict online behavior. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Cogit.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , with strong financial backing by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , including New Enterprise Associates, Institutional Venture Partners and Crosslink Capital. The company is committed to excellence, with a world-class management and technical team contributing deep expertise in direct marketing, statistical analysis and database management. Cogit.com's clients include successful Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the companies, such as Tower Records, Consumer Broadcast Group, iGO Corporation, Nexchange Corporation, ThirdAge Media Inc., SpeedyClick, a division of Network Commerce Inc., and Zbuyer.com. All rely on Cogit.com to identify their best customers, target them effectively, and turn their visits into purchases. For more information on Cogit.com, call 415/908-1900, visit the company's Web site at www.cogit.com or send email to info@cogit.com. Cogit, RealProfile and RealTarget are trademarks of Cogit.com. |
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