Cogit.com Announces Availability of RealTarget 2.0; RealTarget 2.0 Features Dynamic Modeling, Enabling Cogit.com Clients to Keep Pace With the Needs of Web Visitors.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--March 13, 2000 Cogit.com, a leading provider of real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. etargeting services, today announced the immediate availability of RealTarget(TM) 2.0. The new version of RealTarget features dynamic modeling capabilities, which enable Cogit.com clients to predict with greater accuracy the needs and interests of their site visitors in the high velocity Web environment. As a result, clients can accelerate the rate at which they can convert visitors into customers. RealTarget 2.0 uses predictive models that combine proven offline behavior indicators with site-specific Site-specific is used in a range of contexts: In art Site-specific art In molecular biology Site-specific recombination activities to predict the probability that a site visitor will be interested in specific content or promotions. Now fully dynamic, RealTarget's predictions auto-adapt based on visitors' actual responses, making it possible for clients to closely follow consumer trends and react swiftly to changes. "If we understand what people are generally interested in, we can customize their shopping experience," said Mark Bressler, managing director of Tower Records, a current customer of Cogit.com. "Then, they (Tower's shoppers) can get where they ultimately want to go more easily than starting at the same home page that millions of other people will see." Cogit.com's technology for predicting behavior protects the privacy of consumers and the client-customer confidentiality within a Web site. "Our technology enables us to predict a visitor's propensity to buy without following the visitor around the Web and without disclosing that person's behavior at one client's site with another client," said Peter Corrao, chief executive officer of Cogit.com. "With the release of RealTarget 2.0, Cogit.com is redefining the standard for etargeting for the emarketing industry," continued Corrao. "The self-tuning A self-tuning system is capable of optimizing its own internal running parameters in order to maximize or minimize the fulfillment of an objective function; typically efficiency or error. Self-tuning systems typically exhibit non-linear adaptive control. , predictive functionality made possible through dynamic modeling allows Cogit.com to significantly raise the level of precision for our etargeting services without sacrificing ease of implementation. "Our existing clients will greatly benefit form RealTarget 2.0, and we will aggressively market it to companies needing a high-precision etargeting solution." "RealTarget offers the best of online and offline marketing," said Bob Moran Moran equitable councillor to King Feredach. [Irish Hist.: Brewer Dictionary, 728] See : Justice , vice president of decision support research at Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. . "Cogit.com has taken proven predictive techniques from classical direct marketing and applied them to the Web, where high adaptability a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt  a·bil is key to success."
RealTarget 2.0 RealTarget is a hosted, Web-based consumer etargeting service that combines rich online/offline consumer data with powerful, dynamic modeling so emarketers can predict consumer preferences accurately and deliver unique Web environments to their customers in real-time. RealTarget 2.0's dynamic modeling allows Cogit.com clients to rapidly reach high levels of refinement in their targeting efforts; measure the effectiveness of their promotions with greater granularity The degree of modularity of a system. More granularity implies more flexibility in customizing a system, because there are more, smaller increments (granules) from which to choose. ; and handle large amounts of data at the speed of Internet time In the early days of the public Internet, Internet time referred to the breakneck speed with which companies scrambled to gain traffic and market share on the Web. A new business could come and go within a matter of weeks. . RealTarget 2.0 Key Features RealTarget 2.0 was designed for rapid implementation and includes the following new capabilities:
-- Dynamic modeling, generating predictions (also called
RealScores(TM)) that auto-adapt based on visitor response to
content or promotions delivered.
-- Pre-designed Master Models deliver a high degree of precision in
targeting without requiring any custom design, making it simple to
jumpstart targeting efforts. Master Models combine time-tested
demographic and lifestyle behavior indicators with current on-site
activities.
-- Simple HTML implementation results in integration with content or
ad serving solutions, campaign managers or customer relationship
management or sales force automation applications.
Availability and Pricing RealTarget 2.0 is available immediately from Cogit.com. Pricing is based on an annual subscription service with a base cost of $3,500 per month and transaction cost of $5.00 per thousand predictions. About Cogit.com Cogit.com is a leader in emarketing providing real-time etargeting services that apply offline consumer data and analytics to predict online behavior. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Cogit.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , with strong financial backing by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , including New Enterprise Associates, Institutional Venture Partners and Crosslink Capital. The company is committed to excellence, with a world-class management and technical team contributing deep expertise in direct marketing, statistical analysis, and database management. Cogit.com's clients include successful Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the companies, such as Tower Records, Consumer Broadcast Group, iGo Corp., Nexchange Corp., STL (STereoLithography) A 3D printing file format created by 3D Systems for its stereolithography system. Also supported by many numerical control, rapid prototyping and rapid manufacturing machines, STL provides the surface geometry of the item in triangles. Inc., ThirdAge Media Inc., Women.com Networks, and Zbuyer.com. All rely on Cogit.com to identity their best customers, target them effectively and turn their visits into purchases. For more information on Cogit.com, call 415/908-1900, visit the company's Web site at www.cogit.com or send e-mail to info@cogit.com. Note to Editors: Cogit, RealProfile and RealTarget are trademarks of Cogit.com. |
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