Cogit.com, ICONOCAST and iQ.COM Want to Get You in Bed.Business/High-Tech Editors SAN FRANCISCO--(BUSINESS WIRE)--May 16, 2000 Cogit.com Integrates Its RealProfile(TM) Services With iQ.COM's iQoffers To Produce the "Get-In-Bed" Sweepstakes For ICONOCAST; Results To Be Announced To be announced (TBA) A contract for the purchase or sale of an MBS to be delivered at an agreed-upon future date but does not include a specified pool number and number of pools or precise amount to be delivered. at Web Attack! 2000 Cogit.com, a leading provider of real-time etargeting services, today announced its sponsorship of the Get-In-Bed sweepstakes, a promotion designed to gather the opinions of emarketers. The sweepstakes winner will receive a $3,000 gift certificate to purchase the bed of his or her dreams. iQ.COM is hosting the promotion using its iQoffer product. Cogit.com is enhancing the results of the survey with RealProfile, a site analysis service that identifies demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and lifestyle characteristics of web visitors. The Get-In-Bed promotion features one survey question per week relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc marketing on the web. For example, the first question is: "How is the recent stock market volatility affecting your marketing budget?" By participating in the survey, respondents qualify for a chance to win a $3,000 gift certificate from Living.com, where the winner can purchase the bed of his or her dreams. The results of the survey and sweepstakes winner will be announced in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. at Web Attack! See http://www.cogit.com/getinbed.htm to respond to the survey and enter the sweepstakes. "This survey is an opportunity for ICONOCAST to get inside the minds of our sleep-deprived and overworked industry leaders," said Michael Tchong, ICONOCAST Editor and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "And as an added bonus this survey requires little sleep deprivation sleep deprivation Sleep disorders A prolonged period without the usual amount of sleep. See Driver fatigue, Poor sleeping hygiene, Sleep disorders, Sleep-onset insomnia. on our part." "The Get-In-Bed sweepstakes is an excellent example of the kind of dynamic and targeted emarketing service that Cogit.com and iQ.COM can deliver to our shared customers," said Hollis Chin, vice president of marketing at Cogit.com. "We're excited about providing ICONOCAST's audience with survey results and indicative demographic and lifestyle information about their emarketing peers. We're also happy to give some lucky person a good night's sleep on their dream bed." About Cogit.com Cogit.com is a leader in emarketing providing real-time etargeting services that apply offline consumer data and analytics to predict online behavior. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Cogit.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , with strong financial backing by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , including New Enterprise Associates, Institutional Venture Partners and Crosslink Capital. The company is committed to excellence, with a world-class management and technical team contributing deep expertise in direct marketing, statistical analysis, and database management. Cogit.com's clients include successful Internet companies, such as Tower Records, Consumer Broadcast Group, iGO Corporation, Nexchange Corporation, ThirdAge Media, Inc., ShopNow.com's SpeedyClick Division and Zbuyer.com. All rely on Cogit.com to identity their best customers, target them effectively and turn their visits into purchases. For more information on Cogit.com, call 415/908-1900, visit the company's Website at www.cogit.com or send email to info@cogit.com. Cogit, RealProfile and RealTarget are trademarks of Cogit.com |
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