Cogit Corporation and Digital Equipment Corporation Announce Partnership to Deliver the Industry's First Enterprise-Class Data Mining Capability; Native 64-bit Architecture, High-Speed I/O Yields Performance for Very Large Databases.SAN FRANCISCO--(BUSINESS WIRE)--July 21, 1997--Cogit Corporation, a premier supplier of software products and services for customer relationship marketing utilizing advanced data mining technologies, and Digital Equipment Corporation, the industry's leading 64-bit systems provider, today announced the availability of Cogit's Active Mining(TM) system on the DIGITAL AlphaServer family of computers. Active Mining(TM) is a closed-loop, four-step system that supports the promise of continuous marketing and merchandising and enables organizations to make systematic progress toward the "one-to-one marketing" vision. Active Mining(TM) is the first data mining solution to fully exploit true 64-bit addressing, and the DIGITAL 64-bit RISC RISC in full Reduced Instruction Set Computing Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s. architecture and high-speed I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output subsystems. The Active Mining(TM) system running under Cogit's proprietary DM64(TM) architecture yields needed performance and scalability for analysis of large complex databases. By placing huge quantities of data in physical memory while allowing transparent fail-over to DASD (Direct Access Storage Device) Pronounced "daz-dee." A peripheral device that is directly addressable, such as a disk or drum. The term is used in the mainframe world. DASD - Direct-Access Storage Device and fully exploiting 64-bit processing power, Cogit and Digital eliminate the data size, complexity, and time constraints In law, time constraints are placed on certain actions and filings in the interest of speedy justice, and additionally to prevent the evasion of the ends of justice by waiting until a matter is moot. faced by all other data mining vendors. "Rapid delivery of business value to our clients is imperative," said Lounette Dyer, Ph.D., Cogit's co-founder and chief technology officer. "The unprecedented performance we get from the AlphaServer enables us to deliver industrial-strength analysis within the business time frames our clients demand." Cogit Corporation is the premier supplier of data mining solutions that enable direct marketers and merchandisers to optimize their customer relationship and product strategies. Cogit utilizes ground-breaking transaction analysis, predictive modeling and data management techniques to supply unprecedented analytic capabilities that turn direct marketing and merchandising programs into high-precision, self-refining marketing machines. A DIGITAL AlphaServer 8400, with eight processors, 64-bit RISC architecture and VLM 1. (architecture) VLM - Very Large Memory. 2. (networking) VLM - Virtual Loadable Module. 64 (Very Large Memory) technology completes computations hundreds of times faster than conventional computing computing - computer . By fully exploiting the DIGITAL UNIX See Tru64 Unix. 64-bit operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. , Cogit's Active Mining(TM) is not constrained con·strain tr.v. con·strained, con·strain·ing, con·strains 1. To compel by physical, moral, or circumstantial force; oblige: felt constrained to object. See Synonyms at force. 2. by the structure, size or complexity of data. This permits highly efficient and cost-effective exploration of vast data warehouses and data sources up to several terabytes in size. "With the AlphaServer's VLM architecture, we are able to build models on full data sets," said Bob Flynn, president of Cogit. "For one of our customers, we ran an induction calculation on more than 6 million records and more than 250 variables. It ran in only five hours, instead of the two days it took on a 32-bit architecture. And that was only using a single processor. The parallel execution was even faster." "Cogit's selection of the AlphaServer was driven by the need to develop high performance, scaleable continuous marketing solutions," said Jeff Johanson, director of DIGITAL's Business Applications Group. "Business practitioners rely on the results of Cogit's analysis to plan and deploy optimized continuous marketing campaigns which require dynamic modeling and re-modeling capabilities. If a calculation takes a week to run, it could take up to two months to bring the full project to conclusion. That's just not acceptable to Cogit -- or their clients." About Cogit Founded in September 1996, and based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Cogit Corporation develops, markets and supports commercial-grade customer relationship and continuous marketing software for the retail, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. industries. Cogit technology is based on a closed-loop, four-step methodology called Active Mining(TM) that delivers on the promise of continuous marketing. The Cogit Active Mining system incorporates advanced analytical approaches to select target populations, evaluate product purchase groupings, measure campaign results, and automatically refine marketing models to reflect changes in the business environment. The technology "learns" and adapts to new data, increasing its precision with each analysis and adjusting to competitive and business climate changes. For more information, contact Cogit Corporation at 415/908-1900 or www.cogit.com . About DIGITAL DIGITAL Equipment Corporation is a world leader in open client/ server solutions from personal computing Refers to users working on their own computers rather than a terminal to a mainframe. Sometimes, the term refers to using computers at home for work and/or entertainment in contrast to business use only. See personal computer. to integrated worldwide information systems. DIGITAL's scalable Alpha and Intel platforms, storage, networking, software and services, together with industry-focused solutions from business partners, help organizations compete and win in today's global marketplace. CONTACT: Cogit Corp. Erin Stevenson, 415/908-1912 or Phase Two Strategies W. Knox Richardson, 415/772-8450 |
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