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Coffin Communications Group selected to represent SkyMall account.


SHERMAN OAKS, Calif.--(BUSINESS WIRE)--Feb. 4, 1997--Coffin Communications Group-Investor Relations Tuesday announced that it has been selected by Phoenix-based SkyMall Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SKYM) to be that company's investor relations Investor relations

The process by which the corporation communicates with its investors.
 firm.

SkyMall is a service-oriented marketing firm that produces the in-flight "SkyMall" catalogue of upscale retail merchandise found in the seat pockets of most major domestic airlines. The company, which went public in December 1996, has a market capitalization Market Capitalization

A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap.
 of $78.97 million and is currently trading at around $9 per share.

SkyMall is the largest in-flight marketer of catalogue merchandise in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , making high-quality products and services available to more than 350 million airline passengers each year.

The company markets a broad selection of premium items provided by major catalogue companies such as Disney, Hammacher Schlemmer, Mattel, Orvis and The Sharper Image. The company has exclusive agreements to place its catalogs in aircraft seat pockets on 15 airlines, which carry approximately 70 percent of all domestic passengers.

The participating airlines include Delta, United, USAir, Continental, TWA TWA Time-weighted average, see there , America West and Southwest, among others. The company's total revenues have increased from approximately $5.4 million in fiscal 1991 to approximately $43.1 million in fiscal 1995, for a compound annual growth rate of 68 percent.

Coffin Communications Group-Investor Relations, with headquarters in Sherman Oaks, represents more than 30 clients and is one of the West Coast's largest investor relations agencies. It also has offices in Irvine, Calif., and New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

CONTACT: Coffin Communications Group, Sherman Oaks

William F. Coffin/Rachel Reynolds, 818/789-0100
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 4, 1997
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