Coffee shop's mystic powers.Summary: Competition between coffee houses in Israel Israel, in the Bible Israel (ĭz`rēəl, ĭz`rāəl) [as understood by Hebrews,=he strives with God], according to the book of Genesis, name given to Jacob as eponymous ancestor of the Hebrews, the chosen people of God. has prompted one innovative chain to keep customers coming back - by foretelling their future. The sheer number of coffee houses in Tel Aviv Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest has prompted one innovative chain to make sure customers keep coming back for more - by foretelling their future. Ilans Coffee Houses have fifteen sites across the city and now, after one day's training by a mystic mentor Mentor, in Greek mythology Mentor (mĕn`tər, –tôr'), in Greek mythology, friend of Odysseus and tutor of Telemachus. of Gypsy origin, staff can read customer's coffee grounds coffee grounds a term used to describe vomited blood. See hematemesis. . The service, provided free of charge with a cup of coffee, is part of a campaign to boost sales in the highly competitive Israeli coffee market. Marketing Manager Michal Steg steg stag. is behind the scheme: "You feel you are unique and that is a good feeling and you would like to go there again." After receiving free advice about his future from a trained waitress, Amit Pinchuk said he was confident the gimmick would draw customers back: "It can be something different, you know, some people will probably connect to that, you know, if you believe in that, it can definitely be something surprising." The staff promise to alert customers to potential woes, but are trained to focus on the good news. Independent Television News Limited 2009. All rights reserved. Independent Television News Limited 2009. All rights reserved. Provided by Syndigate.info an Albawaba.com company |
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