Coffee for Dogs??? - The Coffee Craze Concept is Now Available for Dogs!

PHOENIX -- Doggy Java comes in a coffee bag, looks like coffee when mixed with water, is served in a specially designed Canine Cappuccino Cup(c) and comes with a Bonescotti[R] Biscuit. It's the doggy version of biscotti and gourmet coffee without the caffeine. It is the first, Veterinarian-approved, all natural, liquid vitamin drink treat for dogs.

Doggy Java[R] is the first product on the market to induce a dog's desire to drink water and at the same time provide vitamins, minerals and antioxidants. "Making a healthy treat was my top priority," said Mari Justin, the creator of Doggy Java. "Most dog owners are unaware that many health problems associated with dogs are due to dehydration. Our bodies are mostly made of water and so are our dogs. Now your dogs can have a tasty liquid treat just like we do and it's also a great holiday gift idea."

By adding our specially patented vitamin treat mix to cold water, dogs will get the best nutrients, plus the benefits of hydration necessary for healthy joints, supple coats and overall well-being of your dog. The beef flavored, liquid vitamin treat may look like coffee but contains absolutely no caffeine, making your dog happy...not hyper!

Justin explains, "Vitamin pills can cost $40 to $50 dollars per month, and can be extremely difficult to get your dog to swallow. The days of hiding their pills in cheese, peanut butter or other foods are over. Doggy Java has created a fun new way for your pet to get its daily vitamins while enjoying a tasty treat. A 30-day supply of Doggy Java powdered treat mix sells individually for $14.95, or may be purchased as part of a Combo Kit that includes a 36oz. Doggy Java Canine Cappuccino Cup and a Bonescotti Biscuit for $24.95."

Doggy Java won first and second place in the New Product Awards "Dog" category at SuperZoo 2007, the national show for pet retailers where more than 300 new products debuted this year. Doggy Java was recognized for Exemplary Innovation in developing its new "Nutritional Vitamin Treat Drink."

"Doggy Java is a fantastic example of the original and innovative new products advancing the dog product sector and the ($40-billion) pet industry as a whole," said Doug Poindexter, president of the World Wide Pet Industry Association. "We look forward to what Doggy Java will bring to the table at next year's SuperZoo."

With the increased popularity of pet ownership, Paris Hilton, Oprah Winfrey, Denise Richards and Britney Spears, as well as other Hollywood stars are contributing to the dramatic growth of the over forty billion dollar a year pet industry. It is fast becoming the norm to see celebrities out with their pets frequenting popular coffee houses such as Starbucks, Coffee Bean and Tea Leaf. Doggy Java is not only the celebrity product of choice, but will be a favorite healthy treat among dog lovers around the world.

Doggy Java is currently available online at www.DoggyJava.com and will be in stores by December 2007. A portion of the proceeds will be donated to the University of Colorado Animal Cancer Research Center and the Katrina Animal Rescue for displaced dogs. For more information, videos, photos or to place an order go to www.DoggyJava.com.