Coffee That's Made In The Shade; Starbucks and Conservation International Debut Shade Grown Mexico.WASHINGTON and SEATTLE--(BUSINESS WIRE)--Aug. 2, 1999-- A new shade grown coffee harvested from farms supported by the partnership between Conservation International (CI) and Starbucks (Nasdaq:SBUX SBUX Starbucks Corporation (stock symbol) SBUX Starbucks Coffee Company ) will be available in Starbucks stores throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. next week. Shade Grown Mexico coffee is grown using environmentally sound agricultural methods that help protect tropical forests in southern Mexico. The single origin coffee is a direct result of the partnership between CI and Starbucks, which was announced earlier this year. The coffee is a new selection within the Lively Impressions(tm) coffee family. It is a light-to-medium coffee with bold acidity and a crisp, refreshing finish. The coffee is also available online at www.starbucks.com. "We are very excited about offering a high quality shade coffee as a result of our partnership with CI," said Orin Smith, Starbucks president and COO. "By working together with CI and shade coffee farmers in Chiapas, we are having a positive impact in protecting our rich and fragile tropical forests." The shade coffee comes exclusively from farms in the surrounding El Triunfo El Triunfo may refer to:
El Triunfo Biosphere Reserve harbors the last remaining cloud forest cloud forest n. A tropical forest, often near peaks of coastal mountains, that usually has constant cloud cover throughout the year. cloud forest in southern Mexico. It is within the Mesoamerica hotspot, one of 25 highly threatened areas designated by CI. All together, the threatened areas claim more than 60 percent of total terrestrial diversity in less than 2 percent of the Earth's land area. Rare species such as the resplendent quetzal | This article is about the bird. For the short story, see The Resplendent Quetzal. The Resplendent Quetzal, Pharomachrus mocinno, is a spectacular bird of the trogon family. and the jaguar make their home in the reserve. "We are thrilled to give Starbucks customers the opportunity to support conservation with a great cup of coffee," said Peter Seligmann, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Conservation International. "This joint effort shows that coffee grown in an environmentally conscious way can protect endangered biodiversity while providing valuable economic benefits for local communities." Conservation International works in 27 countries to protect global biodiversity and demonstrate that human societies can live harmoniously with nature. CI develops scientific, policy, and economic solutions to protect threatened natural ecosystems that are rich in biodiversity. Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. In addition to its retail locations in North America, the United Kingdom, the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. , and the Middle East, Starbucks sells whole bean coffees through its specialty sales group, direct response business, supermarkets and online at www.starbucks.com. Additionally, Starbucks produces and sells bottled Frappuccino(R) coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , Tazo(R) Tea Company. |
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