Coffee Pacifica's CEO Comments in the ''Bull & Bear Financial Report''.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- Coffee Pacifica, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :CFPC CFPC College of Family Physicians of Canada CFPC California Forest Products Commission CFPC Child & Family Policy Center (Iowa) CFPC Centre Français du Patronat Chrétien CFPC Community Family Planning Council CFPC Central Florida Pregnancy Center, Inc. ) announced today that an advertorial ad·ver·to·ri·al n. An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial. [adver(tisement) + (edi)torial. "Sales Growth, Acquisition Fuels Coffee Pacifica's 'Tree to Cup' Strategy for Capturing Major Part of Worldwide, Multi-Billion Gourmet Coffee Market" was published on November 16, 2005, in the "Bull & Bear Financial Report." The entire article is reproduced below and can also be viewed at http://thebullandbear.com/bb-reporter/bbfr-archive/CoffeePacifica.html Major strides during the past year have placed Coffee Pacifica, Inc. (OTCBB:CFPC) well within striking distance of achieving its goal of capturing a significant share of Papua New Guinea's huge U.S., Canadian and European gourmet coffee markets. "We did what we said we would do," says Shailen Singh, Coffee Pacifica's Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We are following our plan in a systematic, methodical manner. We are cash-flow positive and have sufficient revenues to carry us forward." Coffee Pacifica is a leading international marketer and distributor of Arabica a·rab·i·ca n. 1. a. A species of coffee, Coffea arabica, originating in Ethiopia and widely cultivated for its high-quality, commercially valuable seeds. b. The beanlike seed of this plant. 2. green bean coffee grown in the rich highland volcanic soils of the South Pacific island country of Papua New Guinea Papua New Guinea (păp` ə, –y (PNG (Portable Network Graphics) A bitmapped graphics file format endorsed by the World Wide Web Consortium. It is expected to eventually replace the GIF format, because there are lingering legal problems with GIFs. ), producer of about 2% of the world's green bean coffee. Coffee is the world's second-highest dollar traded commodity next to oil. Worldwide annual coffee consumption is now about 12 billion pounds and Arabica beans are the rated the best among all coffees. Coffee Pacifica is primarily focused on building its own distinct brand among retailers, roasters, wholesalers, distributors and importers in the U.S. and Canada where people consume about 22 million bags of green bean coffee each year. During just the past year, Coffee Pacifica: --Increased its distribution system to include 90,000 individual coffee farmers organized into 140 individual independent cooperatives in 11 of 13 coffee growing provinces in Papua New Guinea. The effort was part of a joint campaign with the PNG Coffee Growers Federation Ltd. ("PNGCGF"). --Secured an agreement with PNGCGF for a supply of 100,000 60-kilogram bags (13.2 million pounds) of green bean coffee over the next two years. --Acquired Uncommon Grounds Inc., a California coffee roasting Roasting coffee transforms the chemical and physical properties of green coffee beans into roasted coffee products. The roasting process is integral to producing a savory cup of coffee. company, significantly advancing its strategy to become a "Tree to Cup" vertically integrated coffee company. --Hosted "PRIDE OF PNG 2005", an international coffee cupping Coffee cupping, or coffee tasting, is the practice of observing the tastes and aromas of brewed coffee. It is a professional practise but can be done informally by anyone or by professionals known as Master Tasters. competition held for the first time in PNG after 70 years of growing coffee. --Raised $898,628 from a stock sale to jump start its aggressive business plan. --Helped Papua New Guinea natives to markedly improve their life-style, including bringing women for the first time into the growers cooperatives, enabling them to retain their own earnings. Uniquely, PNG coffee growers -- who are mostly small landholders or communal family landholders -- are company shareholders who therefore benefit both from the sale of these unique coffee beans and from the growth and value of the company itself. The PNG Coffee Growers Federation, which represents about 90,000 coffee growers organized into 140 cooperatives, is a major shareholder. PNG's coffee farmers are paid a premium price for their coffee, enabling them to sustain their farms, the environment and provide a better standard of living for themselves and an education for their children. Coffee Pacifica certainly has a superior product to fuel its marketing efforts. Papua New Guinea coffee beans are highly sought for their distinct floral and citric cit·ric adj. Of or relating to citric acid. citric Adjective of or derived from citrus fruits or citric acid Adj. 1. flavor and nutty body, and are frequently used to blend with other coffees to produce unique gourmet coffees. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Corby Kummer in his book, The Joy of Coffee, Papua New Guinea coffee "can be a helpful addition to an espresso blend." Cupping Competition Attracts Worldwide Notice for PNG Coffee Worldwide attention was drawn to the qualities of PNG coffee this fall during an international coffee cupping competition jointly sponsored by Coffee Pacifica and the PNG Coffee Growers Federation. The week-long, first-ever competition also helped growers to better understand the most desired characteristics of their coffee beans -- and the techniques they need to use to produce them. "Papua New Guinea coffee has a gold mine of opportunities," according to Willem Boot, an internationally renowned taster taster /tast·er/ (tas´ter) an individual capable of tasting a particular test substance (e.g., phenylthiourea, used in genetic studies). and coffee consultant who led the 14 jurors participating in this years cupping competition. More than 200 lots of PNG coffees grown by some 140 cooperatives were sampled by a panel of international coffee tasting experts representing Italy, the Netherlands, the Netherlands, The officially Kingdom of The Netherlands byname Holland Country, northwestern Europe. Area: 16,034 sq mi (41,528 sq km). Population (2005 est.): 16,300,000. Capital: Amsterdam. Seat of government: The Hague. Most of the people are Dutch. United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . "The cupping competition marks the beginning of a new image and development of a premium PNG cooperative coffee brand," says Singh. "The number of farmers joining our supply system bodes well for our 'grower direct' marketing strategy." "Tree to Cup" Strategy Leads to Acquisition of Roasting Company Coffee Pacifica recently took yet another step toward its goal of becoming the #1 supplier of PNG coffee in the U.S. by acquiring a regional coffee roasting company based in California. Uncommon Grounds Inc., a private roasting and wholesale company established in 1984, specializes in hands-on coffee bean to bring out the coffee's best characteristics, aroma and flavor. The company's coffees and espressos are available throughout San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , as well as worldwide through its Web site. "The acquisition of a roasting company opens up exciting opportunities for us in the lucrative specialty coffee market," says Singh, who says the acquisition will enable Coffee Pacifica to easily test its Arabica coffee beans in new roasts and blends. In an effort to expand its supply of quality green Arabica green beans green beans Noun, pl long narrow green beans that are cooked and eaten as a vegetable , Coffee Pacifica has agreed to purchase 300 sixty-kilogram bags of coffee beans from a coffee growers' cooperative in Western Rwanda. As in Papua New Guinea, the coffee is grown in rich volcanic soils at high altitudes. The coffee growing cooperative has 860 members, many of whom are survivors of the 1994 genocide. "Establishing a relationship in Rwanda augments Coffee Pacifica's sales strategy to become a leading coffee distributor focusing solely on coffee from cooperatives," says Singh. Growth Focuses on U.S. and Canadian Gourmet Coffee Markets According to Roast Magazine, worldwide demand for coffee is "outpacing supply growth," putting "pricing pressures on coffee" -- a situation that only helps Coffee Pacifica in its efforts to capture a good portion of the gourmet coffee market. In the U.S. alone, per capital coffee consumption jumped to 53 percent this year, up from 49 percent in 2004, a growth of 7.7 million new daily coffee drinkers, according to the National Coffee Association. Roast notes that coffee demand continues to increase as coffeehouses and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. open new coffee locations, while national restaurant chains The following is a list of restaurant chains. See also: Fast-food restaurant, Casual dining, List of reference tables. International
With numbers like these, it is not surprising that Coffee Pacifica's growth strategy is initially focused on increasing sales in the United States. To that end, the company appointed Terry Klassen Terry Klassen (born 1954) is a Canadian voice actor and voice director. Dubbed Anime roles
Supplementing this effort, Austin E. Hills, former chairman of Hills Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) Coffee and past-president of the Pacifica Coast Coffee Association, has joined Coffee Pacifica as a special advisor. "Mr. Hills offers Coffee Pacifica valuable guidance at a critical time as we continue to grow our green bean coffee business and attempt to capture a major market share of the PNG coffee market in the U.S. and Canada," says Singh. The company is also actively promoting its unique PNG coffee and its growers at national trade shows, including the Specialty Coffee Association of American 17th annual exhibition in Seattle Washington earlier this year and will attend the 18th annual exhibition in Charlotte, NC, in April 2006. Investment Considerations "Our coffee sells right away once it is onshore," says Shailen Singh, the company's chairman and CEO. The company is presently shipping directly to Seattle, Oakland, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and Italy. In the past, one of the biggest obstacles to the company's growth has been obtaining enough coffee to ship. With a substantial supply contract in hand and pre-sold orders for some 100,000 bags of PNG coffee in 2006 alone, that problem appears resolved. In the coming year, Coffee Pacifica will consolidate its sales and marketing efforts, as well as continue to seek strategic acquisitions of strong regional brand roasting companies. Recognition of Coffee Pacifica's growing role in the coffee industry is also evidenced by its recent listing on Standards & Poors' directory. "Our goal is to be the number one supplier of PNG coffee in the U.S. within the next 18 months. We also hope to apply for listing on the AMEX AMEX See: American Stock Exchange in 2006," says Singh. Coffee Pacifica, Inc. is a distributor and a marketer in the United States, Canada and Europe of green bean coffee grown in Papua New Guinea. Green bean coffee in Papua New Guinea is grown by Coffee Pacifica's shareholder-farmers in the Highland region's rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea coffee is well regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.coffeepacifica.com. PNG Coffee Growers Federation Ltd. ("PNGCGF") is our strategic partner and a major shareholder. PNGCGF's shareholders are 140 individual independent grower co-operatives in 11 of the 13 coffee growing provinces in Papua New Guinea. This represents approximately 90,000 individual coffee farmers involved in producing co-operative coffee. The high quality premium-grade coffee produced by the co-operatives are pooled and marketed by Coffee Pacifica. Except for the historical matters contained herein, statements in this press release contain "forward-looking statements" within the meaning of the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company's business and prospects. Actual results could differ materially, as the result of such factors as: (1) competition in the markets for the Company's green bean coffee; (2) the ability of the Company to execute its plans; and (3) other factors detailed in the Company's public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with green bean coffee business. These forward-looking statements are not guarantees of future performance. |
|
||||||||||||||||

ə, –y
Printer friendly
Cite/link
Email
Feedback
Reader Opinion