Coffee & tea flavor trends 5th annual review.Part I Watching flavored coffee trends has been a hobby of mine since 1984 and I've been writing about these trends in my column every January since 1992. Each year, as more data is accumulated, it becomes clearer that while consumers may flirt with unusual flavors of coffee and tea, traditional flavors, or combinations of traditional flavors, are the way to their palate. I mailed my annual review to flavor suppliers and asked them to sort through their sales figures sales figures npl → cifras fpl de ventas to determine top sellers for 1995. While they were at it, I asked them to look in their crystal balls and take an educated guess at determining top sellers for 1996. To accomplish this, I faxed identical questions to 21 companies and 10 responded. Each company was encouraged to be as brief or as long as they wanted. The questions were: 1. What were your top selling flavors for coffee and tea in 1995 as compared to 1994 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ? In Europe (if applicable)? 2. What are your consistently top selling flavorings for coffee and tea? 3. What will be the hot selling flavorings for coffee and tea in 1996? 4. Do you think sales of flavored coffee and tea will continue to grow? 5. What are your new flavorings and how would you describe their taste? 6. Do you see any niche markets, such as "organic" flavoring, developing within the flavored coffee and tea markets? 7. Will you be exhibiting at the Specialty Coffee Association of America's Exhibition and Conference in Minneapolis, Minnesota “Minneapolis” redirects here. For other uses, see Minneapolis (disambiguation). Minneapolis (pronounced IPA: /ˌmɪniˈæpəlɪs/) is the largest city in the U.S. , April 19-23, 1996? All companies did not choose to answer all questions. Suppliers are listed in alphabetical order and contact information is listed at the end of the article. Beck Flavors Beck Flavors is an 80-year-old business and their market focus includes dairy, vanilla, beverage/coffee, and bakery/candy. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jeff Nichols, vice president of sales and marketing for Beck Flavors, "Seven of our current top 10 sellers have been in the top 10 for more than five years." A look at their top sellers show that although the top three positions are relatively stable, the remaining seven of the top 10 still jockey for position from one year to the next. When asked what he thought would be the top selling flavors for 1996, Nichols indicated that to answer that question, he needed to address four different areas: core flavors, bakery flavors, sweet flavors, and powdered flavors. Within core flavors, Hazelnut/Vanilla Nut, Irish Cream For the novel of the same name, see . Irish Cream is a cream liqueur based on Irish whiskey, coffee, cream, and other ingredients. Well known brands include Baileys Irish Cream, which was the first Irish Cream, Carolans and St. Brendan's. , Chocolate, French Vanilla/Vanilla Creme n. 1. Cream; - a term used esp. in cookery, names of liqueurs, etc. , Swiss Chocolate Swiss chocolates, together with their timepieces and machinery, have earned a reputation for high quality abroad. History Chocalate came to Europe in the 16th century. By the 17th century it was produced in Switzerland. Almond and Southern Pecan pecan: see hickory. pecan Nut and tree (Carya illinoinensis) of the walnut family, native to temperate North America. Occasionally reaching a height of about 160 ft (50 m), the tree has deeply furrowed bark and feather-shaped leaves. will continue to dominate. Flavors that will continue to rise in sales acceptance are Cinnamon Hazelnut and Danish Pastry. Bakery flavors figure prominently in Beck's flavor lineup. According to Nichols, "Based on market research from 1989, Beck Cafe' created a product line and hot new trend when it introduced the Beck Cafe Bakers Dozen. Since its introduction, the addition of bakery flavors to the product line has fueled one of the hottest new growth areas. Key winners from that product line with well documented sales success include: Danish Pastry, Cinnamon Twist, Caramel Pecan Roll, and French Silk French Silk is a novel written by Sandra Brown. It was published in 1993 and in 1994 it was made into TV movie. External links
Nichols considers sweet flavors such as caramel and butterscotch but·ter·scotch n. 1. A syrup, sauce, candy, or flavoring made by melting butter and brown sugar together. 2. A golden or tawny brown. as a different flavor category. "Since flavored coffee functions as a 'coffee beverage,' the addition of sweet creamy notes that effectively mask some of the harsh, bitter notes of coffee appeal to the typical flavored coffee drinker. These butterscotch and caramel flavors effectively do this and add very nice, appealing, characterizing foundation to the product. The nice attributes of these flavors is that the consumer can drink larger quantities of these products because the palate does not fatigue as fast as with some of the other coffee flavors." Examples of the "sweet flavors" include: Sticky Toffee Caramel Cream, Creme Brulee crème brû·lée n. A custard with a crust of caramelized sugar. [French, burnt cream : crème, cream + brûlée, burnt, feminine past participle of brûler, , Caramel Nut Fudge Biscotti Biscotti (plural of Italian biscotto, roughly meaning "twice baked") are crisp Italian cookies often containing nuts or flavored with anise. Traditionally, biscotti are made by baking cookie dough in two long slabs, cutting these into slices, and reheating them to dry . Powdered flavors are a segment that Nichols thinks will experience growth. He thinks that since American consumers feel that "convenience is king," they will gravitate grav·i·tate intr.v. grav·i·tat·ed, grav·i·tat·ing, grav·i·tates 1. To move in response to the force of gravity. 2. To move downward. 3. to ground flavored coffee. For that reason, he predicts that more roasters will offer ground coffee flavored with high quality powdered flavoring. According to Nichols, sales of flavored coffee will continue to rise and he offers insight into two new flavor areas for 1996 and the new flavors New Flavors - An object-oriented Lisp from Symbolics, the successor to Flavors, it led to CLOS. ["Reference Guide to Symbolics-Lisp", Symbolics, March 1985]. Beck has developed within each area. Nichols continues his thoughts on flavored coffee growth by stating, "The hottest niche markets ready to pop are the office coffee service and foodservice markets. Both have unique needs to be addressed with, to date, no suitable solutions. Vending can also dove tail into this area as a potential hot area. I also think that "ground [flavored] coffee is still a big niche with unlimited potential. The big question is how to best maintain product quality, with added convenience." In speaking for Beck Flavors, Nichols sees a bright future for flavored coffee. "It becomes more apparent every year that we must think of flavored coffee differently than [regular] coffee. Flavored coffee allows you to expand sales by 30% without cannibalizing regular coffee sales. It is most accurately viewed as a 'coffee beverage' ... the flavor changes the profile of the coffee enough to appeal to a new audience of people that typically would not drink coffee. Flavored coffee is fun, indulgent, calorie free, and healthy. Beck Cafe' works hard to engage our market research, technology, and experience for the betterment of the coffee industry." David Michael & Co. Steve Wilbur, director, sales & marketing services, for David Michael & Co., Inc. thinks that the future looks very bright for flavored coffees. "At David Michael, we are seeing a very significant interest in, and growth of, the flavored coffees category. With the proliferation of coffee shops, coffee vending carts, and the like, coffee lovers can now get their favorite flavor on practically every street corner. "Judging by the wide variety of unique flavors we are being asked to provide, it is apparent that the consumer's taste interests are running in all sorts of new directions. Many of the more typical flavors are still performing well, such as Hazelnut, Macadamia macadamia (măk'ədā`mēə), name for the nut of the Macadamia ternifolia, an evergreen tree native to Australia, but cultivated in Hawaii. The nuts, also called Queensland nuts, are eaten roasted or raw. Nut, Amaretto am·a·ret·to n. pl. am·a·ret·tos An Italian liqueur flavored with almond. [Italian, diminutive of amaro, bitter, from Latin am , and Irish Cream types. There's a growing interest in vanilla flavors, too, such as Vanilla Nut, Caramel Vanilla, Cinnamon Vanilla, and French Vanilla. Mocha Mocha (mō`kə), town (1990 est. pop. 2,000), S Yemen, a port on the Red Sea. It was noted for the export of the coffee to which it gave its name but declined as a trading port in the late 19th cent. with the rise of Hodeida and Aden. flavors are also in demand, including Mint Mocha, Raspberry Mocha, and Mocha Nut. We've also created some interesting coffee profiles with such flavors as Tiramisu tir·a·mi·su n. A dessert of cake infused with a liquid such as coffee or rum, layered with a rich cheese filling, and topped with grated chocolate. , Apricot, Praline Pecan, and Chocolate Cherry. "In looking to the future, we feel the demand will continue to be strong for the typical coffee flavors mentioned above. But there will also be a continued high interest in new, exciting and unique flavors. Consumers are much more sophisticated and experimental in their approach to coffee, and they will always be seeking something different. We feel that as people continue to travel throughout the world and try flavors from other countries, many of those flavors will find their way into American coffee cups. "Concerning flavors for tea, fruit flavors seem to be of interest to everyone. There's really no limit to the imagination here. We've created everything from mango to blueberry blueberry, plant of the large genus Vaccinium, widely distributed shrubs (occasionally small trees) of the family Ericaceae (heath family), usually found on acid soil. They are often confused with the related huckleberry. to cranberry cranberry, low creeping evergreen bog plant of the genus Oxycoccus of the family Ericaceae (heath family). Cranberries are considered by some botanists to belong to the blueberry genus Vaccinium. to guava guava (gwä`və), small evergreen tree or shrub of the genus Psidium of the family Myrtaceae (myrtle family), native to tropical America and grown elsewhere for its ornamental flowers and edible fruit. . Combinations are also strong...Cran-Apple, Strawberry-Kiwi, Lemon-Lime for example...and we feel they will continue to be a growth area for the future. But, as is true with coffee flavors, there are some more typical tea flavors that always will be in demand such at orange, mint, and lemon. David Michael & Co., Inc. has 100 years of experience in the creation of flavors. We started our business with a single flavor for the beverage industry, and it is a segment to which we are very much dedicated. With our extensive background in creating flavors for both coffee and tea products, and a library of over 16,000 flavors, we are well positioned to assist those companies throughout the world who wish to expand their product offerings in the future. There is no limit to the imagination." Flavor Dynamics, Inc. William Sieber, director, sales & marketing for Flavor Dynamics, Inc., indicates that it has been a good year for the company as evidenced by their anticipated March relocation to a new 30,000 square foot facility in Branchburg, New Jersey. Sieber also indicates that the future looks good for flavored coffee and offered the following listing of their top selling flavorings. Sieber pointed out that Flavor Dynamics' consistently top selling flavors for coffee were Vanilla Nut, Irish Creme, Hazelnut, and Cinnamon Hazelnut Creme. Top selling flavors for tea were Earl Grey Earl Grey Noun a variety of China tea flavoured with oil of bergamot , Peach, Passion fruit, and Raspberry. He thinks that Chocolate and Caramel types will be the hot flavors for 1996 and Flavor Dynamics is introducing a new line of chocolate flavors in 1996. Sieber thinks that "both flavored coffees and teas will continue to grow in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . However, new markets are blossoming rapidly in Europe and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. ." He also thinks that niche markets such as flavored instant cocoa mixes, non-dairy creamers, flavored sugars, and syrups will continue to grow in 1996. 'Organic' flavoring or 'Natural' flavorings will see a slower growth due to the prohibitive costs of these products." Flavor & Fragrance Specialties According to William Palmer William Palmer may refer to:
Although the U.S. market for flavored coffees seem insatiable, Palmer states, "The market in Europe is growing reluctantly. Roasters in England and Germany seem to be leading the pack, and are reporting favorable results. Our order of sales closely mirrors the U.S. best sellers with Hazelnut significantly outselling Vanilla Nut types. Flavored coffee is growing quickly in the Far East. Favorites are Hazelnut, Vanilla, and Swiss Chocolate Almond. The Korean market is especially accepting these products." As to the hot selling flavorings for coffee and tea in 1996, Palmer thinks "the largest sellers are well entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. and getting harder and harder to budge out of the top five. Variations of Pecan and Praline continue to grow and represent significant share. We expect 1996 to remain close to 1995 but expect growth in Pecan varieties, Cinnamon Pecan types, and Caramel types." Palmer adds, "Flavored coffees continue to grow at a substantial rate. Its growth is largely due to coffee served by the cup at C-stores (convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. ), restaurants, and many other venues. Many franchised food operations have created 'branded gourmet coffee' programs, private labeled by wholesale roasters. Flavored coffee has grown exponentially at these sites." As to niche markets, he thinks that "by their definition they are going to be small. Some roasters have created nice businesses based on organic products, or natural products, but they don't appeal to most people. Compare the volumes of all of these niche markets to a mainstream introduction by a major retailer like Dunkin' Donuts Sources: Dunkin' Donuts is an international coffee and donut retailer founded in 1950 in Quincy, Massachusetts, U.S. by William Rosenberg. Corporate Profile History Flavored Coffee program and they probably don't equal Dunkin's volume when they are all combined." Palmer also thinks the future is bright for flavored teas. "The tea market continues to grow here and abroad. Flavored tea represents a larger market in Europe. Here and abroad we see traditionally accepted flavors such as Bergamot bergamot (bûr`gəmŏt') [from Bergamo, Italy], citrus tree (Citrus bergamia) grown chiefly in Italy, belonging to the family Rutaceae (rue family). , Cassis, Peach, and Vanilla leading the market though tropicals continue to grow and gamer share." Flavor Technology Corporation According to Kitty Juttner, marketing manager for Flavor Technology, "the top selling flavors in the U.S. have basically remained the same. What has changed is the order of their popularity. We see this year after year, the order of popularity changes and then you see certain new flavors make their way into the list of favorites. The one flavor that never seems to change and remains in the number one spot is our Vanilla Nut. This is probably due to the rich nutty character of this ever popular flavor. Juttner continues by stating, "In Europe, we continue to see the Chocolates, Vanillas, Vanilla Nut, and the liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. flavors, such as Cognac Cognac (kônyäk`), city (1990 pop. 19,932), Charente dept., W France, in Angoumois, on the Charente River. The French brandy to which Cognac gives its name has been manufactured and exported from the city since the 18th cent. , Brandy, and Irish Creme dominating the field. They tend to stick with the more traditional flavors which can readily be associated with coffee." She also gives insight into their top sellers. "Of the consistently top selling flavors for coffee, our Vanilla Nut is way up there. The other flavors that remain strong year after year are Chocolate Raspberry & Creme, Irish Creme, Hazelnut, and various versions of the Chocolates and Vanillas, including Chocolate Almond. The 'sweet' flavors which covers any bitterness in the coffee such as Butterscotch Toffee and Cappuccino cap·puc·ci·no n. pl. cap·puc·ci·nos Espresso coffee mixed or topped with steamed milk or cream. [Italian, always remain favorites, too. In tea, Orange, Apricot, Peach, Lemon, and Bergamot are always favorites." Juttner thinks "The flavored coffee and tea market will continue to grow. We think the flavored coffee and tea drinkers have become just as passionate about their favorite flavors as the traditional coffee purists are who wouldn't be caught dead with a cup of flavored coffee. That's what That's What is one of the more idiosyncratic releases by solo steel-string guitar artist Leo Kottke. It is distinctive in it's jazzy nature and "talking" songs ("Buzzby" and "Husbandry"). makes this business so interesting. There is an endless array of flavors available for the flavored coffee and tea lovers and we keep challenging our laboratory with newer and more creative flavor ideas to offer these consumers, just as the roastmaster keeps looking to create new and different blends of unflavored coffee." Their laboratory must have risen to the challenge because, according to Juttner, their newest flavors are "Rum Punch, which is a combination of tropical red fruits and rum; and French Vanilla Cream, a powerful vanilla that really comes through in the cup making for a smooth, rich Vanilla flavor that has been very difficult to achieve in coffee. Mocha Nut is another new flavor with some nice cinnamon notes in a mocha background; we also have a new Chocolate Caramel Truffle truffle (trŭf`əl) [Fr.], subterranean edible fungus that forms a mutually beneficial (symbiotic) relationship with the roots of certain trees and plants. The part of the fungus used as food is the ascoma, the fruiting body of the fungus. which has a decadent dec·a·dent adj. 1. Being in a state of decline or decay. 2. Marked by or providing unrestrained gratification; self-indulgent. 3. often Decadent Of or relating to literary Decadence. n. chocolate character rounded out nicely with the sweetness of caramel." Juttner doesn't really see a strong niche market for organic flavorings. Every once in a while they get a request for some, but she thinks the market seems to be a relatively small segment of the industry and comes and goes in spurts. Part II will appear in the February, 1996 issue. Supplier Information Beck Flavors, 411 E. Gano, St. Louis, Missouri 63147; (1)(314) 436-3133, Fax (1)(314) 436-1049. David Michael & Co., Inc., 10801 Decatur Road, Philadelphia, Pennsylvania 19154; Tel: (215) 6323100, Fax: (215) 637-3920. Flavor Dynamics, Inc., 400 L Apgar Drive, Somerset, New Jersey Somerset is a census-designated place and unincorporated area located at the eastermost section within Franklin Township, in Somerset County, New Jersey. As of the United States 2000 Census, the CDP population was 23,040. Somerset housed one of the first Marconi Wireless Stations. 08873; Tel: (1)(908) 271-7773, Fax: (1)(908) 271-5927. Flavor and Fragrance Specialties, 8800-P Kelso Drive, Baltimore, Maryland "Baltimore" redirects here. For the surrounding county, see Baltimore County, Maryland. For other uses, see Baltimore (disambiguation). Baltimore is an independent city located in the state of Maryland in the United States. 21221; Tel: (1)(410) 5744101, Fax: (1)(410) 391-6575 Flavor Technology Corp., 20 Lake Drive & Flavor Lane, East Windsor East Windsor is the name of the following places in the United States of America:
RELATED ARTICLE: BECK FLAVORS Top Flavors 1995 Hazelnut/Vanilla Nut(*) Irish Cream(*) Chocolate(*) French Vanilla/Vanilla Creme(*) Cinnamon Hazelnut(*) Swiss Chocolate Almond(*) Southern Pecan(*) Danish Pastry Macadamia Nut Chocolate Raspberry(*) 1994 Hazelnut/Vanilla Nut Irish Cream Chocolate Swiss Chocolate Almond French Vanilla/Vanilla Creme Southern Pecan Cinnamon Hazelnut Chocolate Raspberry Macadamia Nut Danish Pastry * Indicates that a flavor has been in the top 10 sellers for more than five years. RELATED ARTICLE: BECK FLAVORS New Flavors Caramel/Butterscotch Creme Brulee: A sweet, creamy French "caramelized" vanilla custard. Sticky Toffee Caramel Cream: A creamy, buttery caramel dessert flavor. Caramel Nut Fudge Biscotti: A "caramelized" pecan with milk chocolate and cookie notes. Chocolate American Milk Chocolate: A sweet, creamy taste reflective of American tastes. European Dark Chocolate: A distinct, bittersweet bittersweet, name for two unrelated plants, belonging to different families, both fall-fruiting woody vines sometimes cultivated for their decorative scarlet berries. taste that is uniquely European. Special Gourmet Chocolate: Draws on the best taste characteristics of milk and dark chocolates to yield a rich gourmet chocolate taste. RELATED ARTICLE: FLAVOR DYNAMICS, INC. Top 10 Flavors 1995 Vanilla Nut Cinnamon Hazelnut Creme Hazelnut Irish Creme French Vanilla Chocolate Caramel Chocolate Praline Chocolate Raspberry & Creme Chocolate Almond Chocolate Irish Creme 1994 Vanilla Nut Irish Creme Cinnamon Hazelnut Creme Chocolate Raspberry & Creme Hazelnut Chocolate Almond Hawaiian Hazelnut Chocolate Macadamia Nut Mexicali Creme French Vanilla RELATED ARTICLE: FLAVOR TECHNOLOGY CORP. Top 10 Flavors 1995 Vanilla Nut Cinnamon Hazelnut Creme Chocolate Raspberry & Creme Highlander Grogg Hazelnut French Vanilla Irish Creme Chocolate Almond Butterscotch Toffe Cappuccino 1994 Vanilla Nut Hazelnut Cinnamon Hazelnut Creme Highlander Grogg Irish Creme Vanilla Macadamia Nut Chocolate Almond Chocolate Butterscotch Toffee Amaretto |
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