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Coffaro Beer Contracts with The Lion Brewery.


Business Editors

LAS VEGAS--(BUSINESS WIRE)--June 18, 2003

Coffaro Family Products (Pink Sheets: CFPR CFPR Collaborative Planning, Forecasting, and Replenishment (Voluntary Interindustry Commerce Standards Committee)
CFPR Consorzio del Formaggio Parmigiano Reggiano (Italian) 
), owner of the Coffaro Beer Co., is a licensed contract brewer of Coffaro "Italian Style" Beer.

The Coffaro Beer Co. was formed to create, produce and to market premium beers and malt beverage Malt beverage is an American term for both alcoholic and non-alcoholic fermented beverages, in which the primary ingredient is barley, which has been allowed to sprout ("malt") slightly before it is processed.  products throughout America. Based on extensive research, consumer trends and target demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , the company witnessed a significant opportunity to sell their products through a wide scope of retail establishments and has been encouraged by the support of merchants and consumers from inception. The company is driven by the passion and dedication of its founding partners and the energy and enthusiasm of its affiliated associates. Along with gaining the acceptance of the Italian-American community, we have established and secured a presence with key retailers and are featured in high-profile locations.

Our flagship brand, Coffaro "Italian Style" Beer has gained placement and entrance to a broad base of retail accounts that is usually reserved for brands with national distribution and established sales history. Since the product launch in May 2001, the Coffaro Beer Co. has created and capitalized on opportunities to receive attention from various media sources and has earned recognition from beverage industry leaders. We have a strong position with our existing distributors and we have the confidence of retailers that ensures immediate and continued growth of the brand both statewide and regionally. Our potential is supported by our emphasis on personal sales and service to existing accounts and the involvement of a strong network of affiliated sources to build and expand our customer base.

From the historical brewery and the award-winning brewmaster brew·mas·ter  
n.
A brewer, especially the head brewer at a microbrewery.
 that is contracted to produce our product line, to the aggressive marketing plan and team of professionals that has been assembled to promote our family of products, the debut of the Coffaro Beer Co. has been impressive.

The Coffaro Beer Co. is proud to have selected and contracted The Lion Brewery in Wilkes-Barre, Pa., to brew and bottle our premium quality beers and malt beverages in accordance with the family and personal recipes of Anthony "Tony" Coffaro.

As contract brewers This is a list of member brewers of the Brewers Association. Numbered
  • 5280 Roadhouse Brewery, Littleton, Colorado
  • 75th Street Brewery (Kansas City), Kansas City, Missouri
  • 75th Street Brewery (Lawrence), Lawrence, Kansas
A
  • A1A Aleworks, St.
, the Coffaro Beer Co. establishes the specifications of each product, and oversees the production process from the selection of each ingredient to the design of the packing. Contract brewing is an accepted method of production in all categories of the beverage industry, and perhaps the best example of an independent contract brewer that has reached international prominence is Samuel Adams of The Boston Beer Co.

Anthony "Tony" Coffaro said, "The Lion Brewery has an outstanding and rich tradition of brewing beverages for over 100 years. The brewery has won numerous gold medals gold medal

traditional first prize. [Western Cult: Misc.]

See : Prize
 in worldwide beer competitions, as well as its brewmaster."

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: The statements, other than the statements of historical facts, contained in this release which are not historical facts may be deemed to contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations Cash flow from operations

A firm's net cash inflow resulting directly from its regular operations (disregarding extraordinary items such as the sale of fixed assets or transaction costs associated with issuing securities), calculated as the sum of net income plus noncash expenses
 and the ability of the company to manage its operations.
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Publication:Business Wire
Date:Jun 18, 2003
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