Coding Technologies and DTS to Enter the Chinese Broadcast Market with MPEG-4 aacPlus/DTS Transcoding Solution; Cooperation Agreement Signed to Extend Market Territory.BEIJING -- Coding Technologies and DTS (1) (Digital Theatre Sound) A digital audio encoding system used in movie and home theaters. Popularized by the movie Jurassic Park, the six-channel (5. signed an agreement to extend their existing cooperation to the territory of China. Under the agreement, the two companies commit to jointly market their MPEG-4 aacPlus(TM)/DTS transcoding solution to the Chinese broadcast market, making the achievements of their intense collaboration covering Northern America and Europe also available to the Chinese industry. The MPEG-4 aacPlus/DTS transcoding solution enables broadcasters to most efficiently utilize the available transmission spectrum and provide highest audio quality at the same time. The solution combines aacPlus as the most efficient audio codec worldwide with DTS, the widely recognized high quality home theater surround sound format, guaranteeing instant access to the installed base of DTS enabled A/V receivers in homes. The cooperation allows Coding Technologies and DTS to offer a competitive, high quality end-to-end audio solution for digital broadcasting, including the full application chain from contribution, over distribution to emission. The complete range of products from broadcast-grade multi-channel encoders to transcoding chips for consumer set-top-boxes supporting HD and SD resolutions will be available within this year. The aacPlus audio codec is already standardized in many international broadcasting standards such as DVB (Digital Video Broadcasting) An international digital television (DTV) standard that is the European and Far Eastern counterpart of the North American ATSC standard. (Digital Video Broadcasting), DMB (Digital Multimedia Broadcasting) See mobile TV. (Digital Multimedia Broadcasting Digital Multimedia Broadcasting (DMB) is a digital radio transmission system for sending multimedia (radio, TV, and datacasting) to mobile devices such as mobile phones. ), and DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M (Digital Radio Mondiale (communications) Digital Radio Mondiale - (DRM) A form of monaural digital broadcast using carrier frequencies below 30 MHz. DRM uses MPEG-4 AAC Main Profile and SBR at data rates of 16-25 kbps. http://drm.org/. ). The superior performance of aacPlus has been proven in many independent tests conducted by the EBU EBU European Broadcasting Union EBU English Bridge Union EBU Enterprise Backup Utility (Oracle 7) EBU European Boxing Union EBU European Board of Urology EBU Electronic Business Unit EBU Equivalent Billing Unit EBU Engine Build Unit (European Broadcasting Union “EBU” redirects here. For other uses, see EBU (disambiguation). The European Broadcasting Union (EBU; French: L'Union Européenne de Radio-Télévision ("UER") ), MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). (Moving Pictures Experts Groups), or the IRT IRT Item Response Theory IRT In Regard To IRT Incident Response Team IRT In Reference To IRT In Regards To IRT Icing Research Tunnel (wind tunnel) IRT Interborough Rapid Transit (Institut fur Rundfunktechnik). Specifically for 5.1 surround sound, 160 kbps aacPlus provides the same audio quality as 384 kbps transmissions of its competitive solutions. "The Chinese broadcast market is in the comfortable situation of being able to freely choose the best existing technology without legacy birthright obligations," says Stefan Meltzer, vice president business development at Coding Technologies. "We believe that this will lead to one of the most advanced digital broadcasting systems in the world. Together with our partner DTS, we are proud to deliver to these needs, to which we can respond even better from Coding Technologies' recently opened representative office in Beijing." "It is exciting to introduce our full end-to-end solution to the Chinese market, which will not only be strongly competitive but also offers huge opportunities. Competition is the main driver for any market place, and DTS is well prepared to bringing surround sound to digital broadcasting in China, for the benefit of content providers, broadcasters, and consumers alike," comments Brian Towne, senior vice president, consumer/pro division at DTS, Inc. The aacPlus/DTS transcoding solution will be demonstrated at the DTS stand # 2.008, hall 2, at BIRTV 2006, Beijing. Coding Technologies Coding Technologies provides the best audio compression for mobile, broadcasting, and Internet. SBR SBR - Spectral Band Replication (R) (Spectral Band Replication (audio, compression) Spectral Band Replication - (SBR) Guessing the nontransmitted higher frequency range of a compressed audio file by some helper bits (transmiited with the stream) and the transmitted base band. ) from Coding Technologies is a backward and forward Adv. 1. backward and forward - moving from one place to another and back again; "he traveled back and forth between Los Angeles and New York"; "the treetops whipped to and fro in a frightening manner"; "the old man just sat on the porch and rocked back and forth all compatible method to enhance the efficiency of any audio codec; putting the "PRO" in mp3PRO and the "Plus" in aacPlus. Parametric Stereo from Coding Technologies and Philips again significantly increases the efficiency of audio codecs for stereo signals at low bit rates. Products from Coding Technologies are fundamental enablers of open standards such as 3GPP, 3GPP2, MPEG, DVB, Digital Radio Mondiale, HD Radio, and the DVD Forum. Coding Technologies is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with offices in Sweden, Germany, the USA, and China. Founded in 1997 in Stockholm, the company later merged with a spin-off of the renowned Fraunhofer Institute in Germany, the inventor of MP3. Coding Technologies' customers include America Online, EMP, iBiquity Digital, KDDI, O2, Nokia, Orange, RealNetworks, SK Telecom, Sprint, T-Mobile, Thomson, Texas Instruments, Vodafone, and XM Satellite Radio. For more information, visit www.codingtechnologies.com. All trade names, company names and product names are trademarks or registered trademarks of the respective owners. DTS DTS, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DTSI DTSI Defense Trade Security Initiative DTSI Digital Twin Spark Ignition DTSI Datron/Transco Systems Incorporated DTSI DataTel Solutions, Inc. (San Antonio, Texas) ) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Surround Music and DVD-ROM DVD-ROM: see digital versatile disc. A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc. software. DTS audio products are featured on more than 27,000 motion picture screens worldwide. Additionally, DTS provides imaging technology and services for the motion picture industry; DTS Digital Images, formerly Lowry Digital Images, is a wholly-owned subsidiary of DTS and an industry leader in image restoration and enhancement. Founded in 1993, DTS is headquartered in Agoura Hills, California For the unincorporated community, see . Agoura Hills is a city (incorporated in 1982) in Los Angeles County, California, and has the ZIP code 91301. The population was 20,537 at the 2000 census. This city on the Ventura Freeway (U.S. , and has offices in the United Kingdom, France, Italy, Canada, Hong Kong, Japan and China. For further information, please visit http://www.dts.com. DTS is a registered trademark of DTS, Inc. This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS' results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates" and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the company's inclusion in or exclusion from governmental and industry standards, customer acceptance of the company's technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, changes in domestic and international market and political conditions, risks related to integrating acquisitions and other risks and uncertainties more fully described in DTS' public filings with the Securities and Exchange Commission, available at www.sec.gov. DTS assumes no obligation to update any forward-looking statement to reflect events or circumstances arising after the date on which it was made. Gerald Moser Coding Technologies GmbH Deutschherrnstrasse 15-19 90429 Nuernberg - Germany +49-911-928-91-14 (phone) +49-911-928-91-99 (fax) press@codingtechnologies.com www.codingtechnologies.com Mike Hope mPRm Communications 5670 Wilshire Boulevard Suite 2500 Los Angeles, CA 90036 +1-323-933-3399 (phone) +1-323-939-7211 (fax) mhope@mprm.com www.mprm.com Anne Klein Axicom GmbH Junkersstrasse 1 82178 Puchheim - Germany +49-89-800-908-23 (phone) +49-89-800-908-10 (fax) anne.klein@axicom.de www.axicom.de Jim James Eastwest Public Relations Room 504, Tower 10, Jianwai SOHO No. 39 Dong San Huan Zhong Lu Chaoyang District, Beijing, 100022 +86-10-5869-7336 (phone) +86-13910731967 (mobile) jim@eastwestpr.com www.eastwestpr.com |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion