Codetoys and AirClic Sign an Agreement to Collaborate: Bar-code Reading Functionalities as Part of Codetoys Products.Business Editors/ High Tech Writers LONDON--(BUSINESS WIRE)--May 15, 2002 Codetoys and AirClic today announce an agreement to jointly deliver powerful new mobile applications. The first new products and services based on the integration of AirClic and Surveycode(TM) technologies will allow market and opinion research companies worldwide to leverage totally new and revolutionary opportunities in wireless data collection. The new Surveycode(TM) Scan products include a bar-code reading functionality which allows wireless survey respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. to transmit bar-code information (EAN EAN experimental allergic neuritis. or UPC-codes) via a small scanning device See scanner. attached to their cellular handsets. The Surveycode(TM) Scan products are best used in panel type surveys or mall intercept intercept in mathematical terms the points at which a curve cuts the two axes of a graph. studies speeding up processes and reducing costs. Matti Hamalainen, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. Codetoys says, "We are glad to announce this partnership with AirClic as we share the same vision towards the development of easy-to-use mobile applications. By combining the bar code technology of AirClic and code mapping solutions with the survey, games platforms and applications of Codetoys we can start creating innovative solutions for new types of mobile marketing research and mobile entertainment." The Surveycode(TM) Scan is ideally suited for studying consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and that do not track well in traditional forms of syndicated research. It combines traditional bar code scanning with a possibility to interact automatically in real time with each panel respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests. . The collected data gives feedback on not only what is being purchased but also why, when and where a purchase is made. "Surveycode(TM) Scan products open up powerful new possibilities to all companies interested in consumer behavior. Surveycode(TM) has been proven to make it faster and easier to assess the impact of coupons and other point-of-purchase merchandising upon the buyer. By using bar code reading capabilities as part of our product line, we are able to provide tools for an even better and more in-depth understanding of consumer behaviour," commented Clarisse Berggardh, Director of Surveycode(TM) Solutions of Codetoys. Lars-Ole Hansen, President of AirClic said:"As we see a greater need for more meaningful applications for the mobile user worldwide, there will be a growing demand for solutions that enable simple and rapid content delivery to the palm of your hand. The combination of AirClic's Mobile information platform and powerful enablers such as the Surveycode(TM) application will make this happen." About Surveycode(TM)Solutions from Codetoys Internet: http://www.surveycode.com/ Surveycode(TM) Solutions is a business unit of Codetoys (formerly known as Codeonline / Springtoys), the premier provider of complete mobile entertainment services. Surveycode(TM) Solutions provides mobile data collection services and applications for the market and opinion research industry worldwide. Surveycode(TM) is a revolutionary data collection solution for implementing wireless surveys through standard cellular handsets. Codetoys designs, develops and markets ready-to-play interactive entertainment services for all types of mobile devices and technologies. Codetoys licenses the rights for a number of high profile brands and has released mobile versions of Trivial Pursuit Trivial Pursuit is a board game where progress is determined by a player's ability to answer general knowledge, and popular culture questions. The game was made in 1979 by Scott Abbott, a sports editor for the Canadian Press, and Chris Haney, of Welland, Ontario, a photo (TM), Zobmondo!!(TM) and Who Wants To Be A Millionaire(TM). The company's games are currently available across more than 40 operators in 30 countries, making them the most widely available mobile games in the world. Founded in 1998, the company is headquartered in Finland, with offices in the UK, Germany, the US and Japan. About AirClic Internet: http://www.airclic.com Founded in 1999, AirClic operates an open platform that provides the technology and infrastructure to transform lifestyle devices, such as phones, PDAs and other mobile devices into powerful information gateways. Users of AirClic simply dial short numeric numeric see numerical. numeric cluster see ten-key pad. codes or scan bar codes to access the relevant online information and applications. AirClic provides application developers, corporations and individuals with tool kits and access to Scanlets, allowing them to develop a wide variety of business, consumer and proprietary applications globally. AirClic Inc is in Blue Bell, Pa/USA. Airclic EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. is headquartered in Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. , Switzerland. Additional offices and representations of AirClic include: New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Sweden, Germany and the United Kingdom. |
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