Codemasters Hires New Executive Vice President of U.S. Marketing; Steven Lux to Spearhead Company's Growing U.S. Operations.

Entertainment Editors/Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--May 14, 2003

Codemasters, the global video game development and publishing company, announced today the hiring of Steven Lux as executive vice president of U.S. marketing. Based in the company's New York City office, Lux will direct Codemasters' marketing, distribution and new business development in the U.S., furthering the company's worldwide growth.

The appointment of Lux is a significant step in Codemasters' initiative to publish more U.S.-centric products. Codemasters recently announced the acquisition of interactive video game publishing rights to the television reality series sensation, "American Idol," and is scheduled to release its IndyCar(TM) Series video game for the PlayStation(R)2 computer entertainment system on May 20 -- just in time for the Indianapolis 500 race.

"Steve's heritage in the gaming industry, coupled with his entertainment products marketing acumen, made him the ideal candidate to expand Codemasters' operations in the U.S.," said Nick Wheelwright, Managing Director, Codemasters. "He brings to the company expertise in brand building and the ability to secure and launch major entertainment properties, something that will help Codemasters strengthen its position as a major publisher in the U.S."

Previously, Lux spent 12 years with veteran games publisher, Acclaim Entertainment, beginning as the company's first marketing manager and advancing to Acclaim's vice president of marketing. While at Acclaim, Lux developed and executed brand strategies for Acclaim, Acclaim Sports and Club Acclaim. He directed his staff in product management, marketing, consumer services and creative services functions. Lux spearheaded the marketing teams responsible for the launches of blockbuster game properties, including Turok: Dinosaur Hunter, NFL Quarterback Club and World Wrestling Entertainment titles. Lux was also responsible for the procurement and development of the licenses and marketing programs for games based on Comedy Central's "South Park" television series and the Mary-Kate & Ashley brand.

Prior to joining Codemasters, Lux served as the General Manager for wireless entertainment pioneer, WFX, in New York City, where he directed marketing, sales, and product development functions. During his tenure, the company launched Britney Spears Wireless Fan Access and secured the wireless entertainment rights for "Terminator 3: Rise of the Machines."

Lux holds a B.A. in Psychology from Emory University and an M.B.A. in Marketing from Boston University.

ABOUT CODEMASTERS

Established in 1986, UK-based Codemasters is one of Europe's best-selling and profitable game-makers, developing and publishing titles for the console platforms and PC. Codemasters' products first appeared on US retail shelves in 1999 and since then they have continued to provide energetic, compelling and innovative entertainment to gaming fans of all genres. The company's offerings include MTV Music Generator 2, IndyCar Series, Pro Race Driver and Operation Flashpoint, which was met with critical acclaim and enormous consumer praise. Richard Darling, the company's Design Director and co-founder, is renowned as one of the most prolific game designers and has been involved in the creation of 60 of the company's staggering #1 titles in the UK. In keeping with the company's mission to remain on the crest of the gaming wave, Codemasters is developing games for online and next generation platforms. Additional information about the company and its products can be found at www.codemasters.com.