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Coca-Cola unveiling commemorative bottle for Miami Centennial at Monday, June 10 news conference.


MIAMI--(BUSINESS WIRE)--June 10, 1996--Confirming that the city's Centennial celebration is "the real thing," Coca-Cola will unveil a new commemorative com·mem·o·ra·tive  
adj.
Honoring or preserving the memory of another.

n.
Something that honors or preserves the memory of another.



com·mem
 bottle and thematic the·mat·ic  
adj.
1. Of, relating to, or being a theme: a scene of thematic importance.

2.
 bottle carrier during an 11 a.m. ceremony on Monday, June 10, at the Winn Dixie store located at 32nd Avenue and Coral Way Coral Way, is a primarily east-west street that begins in downtown Miami in Miami-Dade County, Florida. The eastern terminus is at Brickell Avenue (U.S. Route 1) in the downtown Miami Financial District. .

The Florida Coca-Cola Bottling Co. has produced 720,000 of the special 8-ounce bottles and carriers. A total of 30,000 cases of Coke are expected to begin arriving on Miami store shelves this week and will be available for a limited time. With the slogan "Always in Miami...Always Coca-Cola," the bottles and carriers feature newly designed artwork that reflects the diversity and fun which Coke and Miami offer.

The soft drink bottler also is taking its message to the streets with a special 100th-birthday design on the backs of its Miami-area delivery trucks and "Always in Miami" stickers. Additionally, a commemorative six-pack will be buried in a special time capsule capsule

In botany, a dry fruit that opens when ripe. It splits from top to bottom into separate segments known as valves, as in the iris, or forms pores at the top (e.g., poppy), or splits around the circumference, with the top falling off (e.g., pigweed and plantain).
 on July 28, along with other memorabilia mem·o·ra·bil·i·a  
pl.n.
1. Objects valued for their connection with historical events, culture, or entertainment: posters, publicity photographs, and other movie memorabilia.

2.
 from the city's birthday celebration.

Miami Centennial '96 has officially sanctioned the June 10 news conference as an official event of the city's 100th anniversary celebration and has recognized Coca-Cola as the official soft drink of the 100th anniversary celebration.

CONTACT: Great Communicators, Miami

David Stiefel, 305/670-1480
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 10, 1996
Words:215
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